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Job Description:

Job description

Manage the marketing materials, programs, and initiatives through internal and external parties to best position Sun Life’s MPF and ORSO schemes and Sun Life’s group insurance products in the market. The scope of work covers the areas of production and maintenance of marketing materials, market intelligence, product development, budget and resources, and team administrative tasks.   

Responsibilities

Marketing Materials and Product Literatures

Produce and maintain quality bilingual marketing materials on Sun Life Rainbow MPF and ORSO Schemes and Group Insurance from development to printing, ensure these materials are complying with corporate branding guidelines and relevant regulatory requirements.Manage marketing materials’ submission to internal legal and compliance and regulatorsWork with internal and external parties on updating MPF, ORSO and Group Insurance marketing materials on the corporate website.Reply enquiries from regulators and members relating to MPF and ORSO schemes.

Marketing Projects and Events

Assist in marketing & sales projects and initiatives including new product launches, advertising campaigns, promotional activities and client eventsWork closely with your manager and external agencies to deliver marketing collaterals and advertisements to enhance brand awareness to the public

Market Intelligence

Collect and compile competitor information to prepare comparison and analytical report on a timely basisMaintain Market Intelligence Database to support competitive studies and research.

Internal and Client Communications

Provide support to internal and external client communications

Client Retention

Responsible for member loyalty programs and client retentions

Preferred skills

Excellent language and writing skills in both English and Traditional Chinese. Good language and writing skills in Simplified Chinese is a definite advantage.Excellent communication and interpersonal skillsExcellent project management and coordination skillsAble to multi-task and work under tight timelinesAttentive to details, especially in proofreading texts and numbersProficient in Microsoft Office, including Words, Excel, PowerPoint, Outlook, and Chinese word processingWork independently and able to multi-task in a fast-paced working environment in a timely mannerIn-depth knowledge of MPF pensions and group health & insurance markets is a definite advantageSound experience in event management and distribution mechanisms

Soft Skills

CreativeGood presentation and communication skillsTeam playerGood analytical / problem solving skillsBiased for actionClient centricAble to face and manage work under tight regulatory approval timelines

Qualifications

University Degree Holder with major in Marketing, Communications, Business Administration and/or related fieldsMinimum 6 years of related working experience in marketing at insurance, pensions, and/or financial companiesSolid knowledge on the product, event management and sales side of MPF and group insurance & health

Job Category:

Marketing

Posting End Date:

30/07/2025