We are seeking a dynamic and analytical Product Marketing Manager to support our Product Planning and Product Marketing team in developing and executing product and pricing strategies. This role will be instrumental in conducting competitive analysis, collaborating with cross-functional teams, engaging stakeholders, supporting business case development, and providing data-driven insights to inform product, pricing, and positioning decisions. 

This role offers an exciting opportunity to shape product strategy and contribute to the success of our automotive product line. The ideal candidate will be detail-oriented, strategic-thinking, and able to translate complex data into actionable insights for senior management. 

You Will: 

Monitor competitor products, pricing, and feature introductions  Support team in developing strategies based on competitive analysis and emerging trends  Identify areas for product differentiation and competitive advantage  Monitor industry trends and technological advancements in the automotive industry  Work closely with product management, feature owners, marketing, and engineering  Internally represent the voice of market and voice of the customer  Ensure alignment between product plans and other functional strategies  Contribute to developing business cases for new product introductions or enhancements  Manage key milestone deliverables during product planning and launch   Gather data and conduct analysis to support business case development  Analyze market conditions and competitor pricing to support pricing strategy development  Assist in defining product positioning and value propositions  Collaborate with sales and marketing teams on go-to-market strategy development  Analyze customer needs, market trends, and competitive offerings to identify potential product features and specifications  Support feature prioritization based on customer value, cost, and feasibility  Collaborate with engineering, design, and manufacturing teams on feasibility constraints  Collaborate with Sales team to ensure pricing strategies align with overall brand objectives and volume targets throughout vehicle lifecycle  Present data and information clearly for internal and external presentations   Create ad-hoc analysis, reports, and dashboards as needed 

 

You Bring: 

4+ years of experience in a product planning or product marketing role at an automotive OEM, ideally with a luxury brand and electric vehicles  Knowledge of automotive industry trends and technologies  Demonstrated ability to collaborate effectively across multiple departments and teams  Experience with databases such as IHS, JD Power, JATO, NVCS, etc. and market research methodologies  Demonstrated effective written, interpersonal and oral communication skills  Proven technical, quantitative, and critical-thinking skills, high level of independent judgment, initiative and creativity to identify and clearly communicate key performance drivers to senior management  Ability to work effectively in a fast-paced, collaborative environment  BA/BS degree in a relevant business, marketing, or technical field   At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.