Position Summary

Lead the end-to-end planning and execution of integrated marketing strategies across ATL (TV, radio, print), digital (social, programmatic, content), and on-ground activations, ensuring consistent brand voice and alignment with business goals.

Role and Responsibilities

Lead the end-to-end planning and execution of integrated marketing strategies across ATL (TV, radio, print), digital (social, programmatic, content), and on-ground activations, ensuring consistent brand voice and alignment with business goals.

Champion the development and execution of brand and corporate marketing campaigns, driving consumer awareness, brand equity, and sales conversion through a holistic 360° approach.

Drive strategic media planning and buying, working closely with external partners, including press, online media, magazines, POSM vendors, outdoor advertising, event agencies, and public relations consultants to negotiate cost-effective and impactful placements.

Collaborate cross-functionally with internal teams, including product marketing, retail, digital, and sales teams to ensure campaigns are aligned with business strategies and product roadmaps.

Serve as the primary liaison with creative and media agencies, managing the briefing process, reviewing creative materials, and ensuring timely execution and delivery.

Oversee campaign performance tracking, leveraging market insights, competitor intelligence, and campaign analytics to measure effectiveness and drive continuous improvement.

Manage and optimize the annual marketing budget, ensuring efficient allocation of resources while maximizing return on marketing investment (ROMI).

Support the execution of brand-led events, product exhibitions, sponsorships, and other experiential marketing programs to engage consumers and elevate brand perception.

Ensure consistent internal communication across departments, enabling alignment and smooth execution of marketing initiatives from planning through to post-campaign evaluation.

#LI-SME #LI-MidSenior

Skills and Qualifications

Bachelor’s Degree in Marketing, Mass Communication, or a related discipline.

Minimum 8 years of experience in a consumer industry marketing role. Candidates from advertising agencies, telecommunication, or FMCG industries are strongly encouraged to apply.

High adaptability to adjust to changing market conditions and emerging technologies

Excellent communication and interpersonal skills with good organization and planning skills

Proficient in Microsoft Office Suite – Word, Excel, PowerPoint.

A creative, proactive team player who can work independently and manage tight timelines.

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