Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

June 26, 2025

Shift:

Job Description Summary:

The Human Insights Manager will play a key role in supporting the North America Operating Unit (NAOU) Human Insights team, partnering with the team lead and colleagues on strategic projects across the Marketing organization. This role will be responsible for assisting with consumer, customer, and marketplace research and analytics to inform brand strategy and cross-portfolio priorities. This will include sharing trends, developing reports, responding to supplier RFPs, reviewing questionnaires, and analyzing custom and syndicated research for various topics, such as brand strategy, communication, innovation, and more. The role also interfaces with cross-functional teams within NAOU and globally to ensure effective cross-pollination of knowledge and the effective use of data and insights to inform strategic initiatives.

This role requires familiarity with custom research techniques and syndicated marketing intelligence sources, along with a strong aptitude for continuous learning, strong communication skills (written, verbal and visual), and comfort working in a fast-paced, networked environment The ideal candidate will have experience in custom research or syndicated market data, with a readiness to learn and adapt.

What You’ll Do For US:

Support Strategic Insights: Collaborate with Human Insights team members to utilize existing insights from internal and syndicated sources, informing strategic priorities and developing brand and category factbooks grounded in consumer and shopper insights.

Assist in Custom Research Projects: Under guidance, support research proposal generation, engage in supplier selection, and manage supplier relationships. Manage various aspects of research, including reviewing methodologies, developing questionnaires, reviewing fieldwork and analytic plans, and generating and revising reports/presentation.

Data Mining & Optimization: Gather and analyze data from foundational survey platforms (BEACH, iSHOP, DINE) and syndicated data sources (NIQ Scan, Numerator, MRI Simmons, Kantar, etc) to uncover actionable insights. In partnership with Portfolio Strategy team and Platform Services, identify ways to optimize data access, visualization, and democratization through developing analytics frameworks and scorecards.

Budget Management: Lead the budgeting process planning for the Human Insights team, collaborating with Finance and Human Insights colleagues to ensure balanced and full utilization of budgets. Review budget status monthly, facilitate the opening of purchase orders, vendor management, and oversee invoice tracking and payment processing.

Cross-Functional Collaboration and Capability Building: Facilitate collaboration across Human to enhance data-driven decision-making and support the commercialization of insights across the organization, thereby building human-centric capabilities across the networked marketing team. Support Human Insights Subject Matter Experts across portfolio-wide projects for Creative & Media and Trends & Cultural Intelligence.

Qualifications & Requirements:

Minimum:

Bachelor's Degree in marketing, social sciences, or business-related fields

3+ years of experience in marketing research or analytics/business intelligence

Experience working with marketing or sales teams and designing, executing, analyzing, and reporting primary & secondary data

Preferred:

5+ years of experience in a similar role in the Consumer-Packaged Goods industry

Master’s coursework or degree in social sciences or business-related fields is advantageous

Functional Skills

Communication Skills: Communicate complex information effectively, through structured, fact-based storytelling to communicate clear and compelling implications

Strategic Thinking: Integrate diverse insights to develop comprehensive understanding of consumers and enhance business consulting of industry dynamics and consumer behavior

Marketing Research Knowledge: Understand custom research methodologies – both qualitative and quantitative approaches - and relevant industry resources and agency partners (Ipsos, Kantar, Nielsen, IRI, NPD, Numerator, Burke, etc)

Analytic Skills: Analyze quantitative and qualitative data, recognizing patterns, opportunities, and gaps and connect the dots between disparate data sources

Technical Familiarity: Proficient in information/business tools and platforms to obtain and analyze relevant data

Prioritization: Balance immediate and long-term priorities, manage trade-offs effectively

What We’ll Do For You: Join our team to drive the growth of iconic brands within a globally networked organization. Your role will contribute directly to business strategies and transformation efforts, empowering you to impact our consumer-first journey. As part of the Human Insights team, you are joining a high-performing team and you’ll collaborate with passionate colleagues dedicated to understanding people and delivering actionable insights to our partners.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Pay Range:

$99,400 - $129,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.