Dubuque, IA, 52004, USA
18 days ago
Manager, Growth Marketing
Manager, Growth Marketing **McGraw Hill** 1 Positions ID: 5702 Posted On 06/20/2025 **Job Overview** Overview **Impact the moment** Could your creative thinking build the future? Manager of Growth Marketing at McGraw Hill make a difference for learners and educators across the world. Our team needs individuals with new ideas who connect with people in innovative ways. **How can you make an impact?** At McGraw Hill, the **Manager of Growth Marketing** is a high-impact role central to driving measurable business growth through innovative and scalable marketing strategies. You will lead efforts to generate and nurture qualified leads, design customer-focused campaigns, and implement lifecycle marketing programs that boost adoption and retention. This position offers a unique opportunity to shape best practices for digital marketing and campaign reporting through collaboration with cross-functional teams to enhance our organization’s marketing efforts. **This is a remote position open to applicants authorized to work for any employer within the United States** **.** **This position is open to 20% travel throughout the year.** **What you will be doing:** + Optimize and oversee lead generation processes to consistently increase the quality and quantity of marketing-qualified leads. + Develop and execute high-level marketing campaigns, including acquisition, lifecycle, eCommerce, and cross-sell strategies ensuring measurable success. + Collaborate with product and technical teams to create a holistic personalization strategy driving meaningful customer engagement. + Design and implement A/B testing initiatives across campaigns and the website to enhance performance. + Utilize data platforms like Adobe Analytics and Salesforce to analyze and optimize digital marketing effectiveness and report on results. + Contribute to efforts to optimize the marketing technology stack, driving innovation and efficiency. + Mentor team members and guide external agencies to align with strategic goals. **You should apply if you have:** + Bachelors Degree (Marketing preferred). + 2+ years of experience working in a B2B marketing organization(s). + 2+ years of experience in growth or digital marketing roles, with proven success driving acquisition and engagement. + 2+ years of experience working in digital campaign execution. + Strong knowledge of SEO, SEM, and marketing analytics tools (e.g., Adobe Analytics/Google Analytics, SEMrush, Domo/Tableau). + Exceptional project management and organizational skills, with the ability to manage multiple initiatives simultaneously. + Strong communication skills with the ability to clearly develop campaign requirements for technical and creative teams. + The ability to synthesize data from multiple sources and use that information to optimize campaign strategies. + Familiarity with eCommerce platforms and SaaS models. **Why work for us?** The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfillment that will inspire you to even greater heights. The pay range for this position is between $71,300 - $110,000 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan is provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Click here to learn more about our benefit offerings. McGraw Hill recruiters always use “@mheducation.com” or "@careers.mheducation.com” email addresses and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email. 49234 Primary Contact 1702837431829 Jacqui Edwards , Phone Phone Phone Fax jacqui.edwards@mheducation.com Email True False True **Job Details** Categories Publishing/Printing Location Remote, Remote Job Type Employee Full/Part Full Time Company ID 695 Job REQ # 5702 \# Positions 1 Start Date 20250620 End Date 20250806 Featured Job TH Ad TH Comments **Similar Jobs** Internal Audit Manager McGraw Hill ALEKS Implementation Manager (TN/AL) McGraw Hill ALEKS Implementation Manager (NC/VA) McGraw Hill Sales Representative – Marketing Solutions Welu, Inc. National Account Manager McGraw Hill **Share this Job** McGraw Hill **About the Company** At McGraw Hill, we believe that our contribution to unlocking a brighter future lies within the application of our deep understanding of how learning happens and how the mind develops. It exists where the science of learning meets the art of teaching. Educators have been and always will be at the core of the learning experience. The solutions we develop help educators impart their knowledge to students more efficiently. We believe that harnessing technology can enhance learning inside and outside of the classroom and deepen the connections between students and teachers to empower greater success. By partnering with educators around the globe, our learning engineers, content developers and pedagogical experts are developing increasingly open learning ecosystems that are proven to improve pass rates, elevate grades and increase engagement for each individual learner while improving outcomes for all. Why? Because learning changes everything. http://www.mheducation.com/careers (https://careers.mheducation.com/)
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