Description At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us. ABOUT THIS ROLE As the Manager, Global Lifecycle Marketing, you will be responsible for implementing and optimizing a comprehensive approach for customer lifecycle measurement and management, with the ultimate goal of driving long-term profitability. You will support customer-centric projects that provide crucial guidance for growth marketing teams to optimize the customer journey. ABOUT YOU You have a passion for data-driven results, a bias for action, a spirit that anything is possible, and an unapologetic focus on rallying multiple teams to do what is right for the customer. You thrive in a rapidly evolving, and collaborative environment where people are driven, enthusiastic, and not afraid to take risks. Your mission (and ours) is unique and impactful: fill hearts, minds, and souls with premium audio content that entertains, informs, and enriches. As a Manager, Global Lifecycle Marketing, you will... - Collaborate with analytics, BI, data science, and finance teams to to optimize lifecycle measurement, with the aim of increasing Lifetime Value and profitability - Integrate data from various sources (marketing automation platforms, analytics tools) to create a comprehensive view of customer behavior - Drive the adoption and utilization of the lifecycle measurement framework, serving as a center of excellence and providing guidance on its application across the customer journey, from acquisition to engagement and retention - Support development of key performance indicators (KPIs) to measure the success of lifecycle marketing initiatives and identify areas for improvement - Drive efficiencies across marketing functions by streamlining processes and implementing best practices - Collaborate with product, content, and other teams to incorporate customer insights and support growth through data-driven content and segmentation strategies - Identify potential gaps in the customer lifecycle, working with teams to recommend data-driven solutions - Collaborate with cross-functional teams to ensure consistent experiences throughout the customer lifecycle - Support the planning and prioritization of initiatives with cross-functional stakeholders like marketing operations, growth marketers, and product managers ABOUT AUDIBLE Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home. Basic Qualifications - Bachelor's degree in Marketing, Business, Economics, or a related field of study - 3+ years in marketing, with experience in customer lifecycle management, data analytics, and cross-functional collaboration - Experience in developing and implementing customer-centric processes to improve satisfaction and drive value - Experience in data-driven decision-making and performance measurement - Business fluency in English Preferred Qualifications - Effective communication and interpersonal skills, with the ability to effectively present information to diverse stakeholders - Understanding of customer behavior, segmentation, and personalization strategies - Familiarity with defining and applying customer lifetime value measurement frameworks - Ability to flex between big-picture decisions and granular tactical execution - Collaborative skills with ability to build consensus across teams - Experience working with teams across the organization to influence business results - Understanding of customer segmentation, personalization, and content strategies - Experience in digital content and/or media companies - Specialization in analytics Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.