Overview: 

The team at Industrial Scientific is committed to ending death on the job by the year 2050. We hire inquisitive, motivated people, foster an encouraging environment, and we let them do their job. Our team is highly engaged, builds quality solutions, and delivers outstanding customer service. Our leaders understand the critical elements of breakthrough performance: bringing out the best in people; crafting a climate of trust, openness and dedication; encouraging candor; and treating people fairly and with dignity. 

We are seeking a Manager of Digital Marketing to spearhead our digital transformation and achieve excellence in promoting Industrial Scientific's products and services while enhancing customer satisfaction. This role involves leading the digital marketing strategy and driving continuous improvements in line with business goals. As a hands-on leader, the ideal candidate will function as a player-coach for the global team. We are looking for someone who is passionate about customers, committed to ongoing improvement, and eager to leverage new technologies and/or methodologies.

Essential Responsibilities:

Digital Strategy Development:

Lead the continuous improvement and evolution of global websites, enhancing functionality, user experience, and performance. Develop and execute comprehensive digital marketing strategies to achieve business objectives. Identify digital growth opportunities and develop plans to capitalize on them, including new customer acquisition and retention strategies.

Campaign Management:

Support the planning and drive the execution and optimization of digital marketing campaigns across various channels such as SEO, SEM, email, social media, and display advertising. Track, analyze, and report on leads, Marketing Qualified Leads (MQLs), marketing pipeline, and marketing-contributed bookings to evaluate campaign effectiveness and business impact. Develop A/B testing and other experimentation strategies to optimize campaign performance and conversion rates.

Customer Experience and Engagement:

Develop innovative strategies to enhance customer journey and improve satisfaction. Use feedback and insights to create personalized marketing experiences and refine marketing efforts. Build and nurture online communities to foster brand loyalty.

Platform Integration & Data Management:

Oversee the integration of various platforms (e.g., email marketing, lead management, CRM, CMS, social media management tools) to ensure data flows seamlessly between systems. Track, analyze, and report on key performance metrics (including demand generation) to measure the effectiveness of campaigns. Use data-driven insights to optimize strategies and improve ROI. Ensure compliance with data privacy regulations and best practices.

Team Collaboration and Leadership:

Lead and mentor a team of marketing professionals, fostering a culture of innovation, rapid experimentation, and growth. Coordinate with external agencies and partners to optimize campaign and project execution. Encourage collaboration across regions and departments to align marketing strategies with company goals. Manage the digital marketing budget to ensure efficient allocation and spending.

Qualifications: 

10+ years’ experience driving digital evolution and excellence for a B2B organization.  Proven track record of successful digital campaign management and growth initiatives. Strong analytical skills with experience in data analysis and performance reporting. Proficiency in digital marketing and CRM tools such as HubSpot, Salesforce, Google Analytics, Google Ads, LinkedIn Ads Manager. Excellent communication, leadership, and project management skills. Ability to thrive in a fast-paced, dynamic environment. Creative thinker with a passion for continuous improvement and innovation.

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 17,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Industrial Scientific

Industrial Scientific designs and manufactures gas detection products and solutions that protect workers from hazardous conditions around the world. Since our beginnings in 1985, we have pioneered numerous technologies, including the first 3-gas detector, 6-gas detector, wireless gas detector, and even the first gas detector to be included on a NASA space shuttle.Today, we continue to innovate and expand our hardware and software offerings to equip the connected workers of the future. Our latest solutions make it possible to see and respond to hazards in real time, bringing us one step closer to our vision of ending death on the job by 2050.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

Bonus or Equity
This position is also eligible for bonus as part of the total compensation package.

Pay Range
The salary range for this position (in local currency) is 89,200.00 - 165,600.00