Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Manager, Digital and Social Marketing (AEO/SEO/SEM)

Job Description



Role: Manager, Digital and Social Marketing (AEO/SEO/SEM)

Location: Pune, India


Function: Global Business Solutions Center


Level: Manager



About the Company and the Role



Mastercard is a large global technology publicly traded company and one of the leaders in the payment industry.

At Mastercard, we don’t just follow trends—we set them. As a Search Marketing Manager, you’ll be at the heart of our global digital marketing, helping shape how millions discover, engage with, and experience one of the world’s most iconic brands.



This isn’t your average SEO role. This is your chance to support and build operations around the search marketing ecosystem for a brand that powers economies, connects people, and drives innovation across borders. If you live and breathe search—organic, paid, and answer engine—this role is your passport to global impact.

 

With this context, we are seeking a dedicated, full-time professional skilled in the field of Answer Engine Optimization (AEO) and Search Engine Optimization (SEO). Having Search Engine Marketing (SEM) skills will be a plus. This engagement is part of our ongoing efforts to scale global search marketing operations.



What you will do

Manage the operation and execution of SEO+AEO projects and perform hands-on SEO operational work as required.     

Manage a team of SEO+AEO analysts / specialists and take ownership of their projects.

Be hands-on, when needed with SEO+AEO projects, and see projects till execution on your own.

Integrate search into the overall product marketing strategy to showcase wins from the search channel.

Identify and prioritize focus areas within product offerings quarterly for search optimization.

Define efforts and budgets for search activities (organic and paid).

Collaborate with the global search strategist to adopt search practices and align with product/offering focus areas.

Refine search KPIs and success metrics to align with product marketing objectives.

Support the product marketing team and communications on optimizing product pages, launching content, and campaign landing pages.

Execute or coordinate with the paid media team for running paid search campaigns.

Track and measure search performance and optimize for further improvement using the enterprise search platform – Conductor software.



What skills will you own

Strong and proven experience in search marketing (AEO, SEO), and SEM expertise is nice to have.

Good experience in web analytics and reporting.

Strong understanding and experience in AEO is a MUST.

Excellent understanding of any search analytics software such as SEMrush, Conductor etc.

A good understanding of content strategy centered around search marketing.

Excellent written and verbal communication skills.

High proficiency in MS Excel, PowerPoint, and Word.

Solid understanding and experience with platforms like Google Search Console, Google Ads, Adobe Analytics, Adobe Experience Manager, Conductor / SemRush or equivalent.

Understanding of HTML, CSS, JavaScript is a plus.

 

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

Abide by Mastercard’s security policies and practices;

Ensure the confidentiality and integrity of the information being accessed;

Report any suspected information security violation or breach, and

Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.