Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About the role.
We are pursuing consumer products because we believe they will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content and, in effect, drive long-term value. We want merchandise, interactive games, and experiences to help promote our titles and build them into title brands or franchises so they become part of the zeitgeist for longer periods of time.
That’s where you come in. We’re seeking a strategic and commercially driven leader to oversee and grow the Consumer Products (CP) business in Mexico, positioning it as a hub for regional expansion and influence. This role will own the licensing strategy across all Consumer Products categories, leading efforts to unlock new business, strengthen current partnerships, and scale the impact of global deals locally.
The Manager reports directly to the Director of Consumer Products for LATAM and is responsible for delivering results aligned with regional priorities and global brand strategies.
The Ideal Candidate.
The ideal candidate is a results-driven, entrepreneurial leader with a strong track record in business development, commercial strategy, and team leadership.
Will lead efforts to unlock new business, deepen existing partnerships, and scale the success of global deals locally.
We are looking for someone with strong commercial expertise, a passion for building business, and a proven ability to lead teams and partner cross-functionally with internal teams in Marketing, Brand Partnerships, Integrated Marketing, Advertising, and Content, among other areas.
While retail execution is outside the direct scope of this role, the manager will work closely with the Retail Manager to align on product plans and commercial priorities and jointly manage the budget.
This person will also work with global franchise stakeholders (e.g., Shueisha, Shondaland, Duffer Brothers) to present the local strategy and ensure alignment on brand execution.
A key part of the role will be ensuring global licensing partnerships are effectively activated in Mexico and Northern Latin America (NOLA) to drive meaningful commercial results.
We are looking for a proactive, relationship-oriented professional who can build and scale a business, lead a team, and bring the Netflix IPs to life for fans through innovative, high-quality consumer products.
Key Responsibilities
Own and lead the licensing strategy for Mexico across all CP categories, aligned with LATAM and global goals.
Grow the business by identifying, onboarding, and developing new partners, while expanding the performance of existing licensees.
Drive revenue from global licensing deals by ensuring effective local activation and category growth in Mexico and NOLA.
Represent the territory in meetings with global creative stakeholders (e.g., Shueisha, Shondaland, Duffers), presenting plans and ensuring alignment with franchise strategy.
Collaborate closely with the Retail Manager to support execution at retail and co-manage the overall CP budget in Mexico.
Develop commercial go-to-market plans by title or brand in partnership with internal teams and licensees.
Work cross-functionally with Brand Partnerships, Integrated Marketing, Ads, Publicity, MSD, PDC, and Legal to ensure holistic execution and alignment.
Manage and develop a team of two direct reports, fostering ownership, innovation, and collaboration.
As the senior CP representative in the Mexico office, this person should support internal communication and integration with broader Netflix priorities.
Report regularly to the CP Director LATAM on strategy, execution, opportunities, and performance.
Qualifications
10+ years of experience in commercial roles such as business development, strategic partnerships, brand management, or sales—ideally in entertainment, consumer products, or lifestyle industries.
Strong leadership skills with a track record of managing and developing high-performing teams.
Demonstrated success in growing commercial programs, building new businesses, or scaling local impact from global strategies.
Experience working with global franchises or partners, and translating high-level strategy into local execution.
Excellent relationship-building, communication, and negotiation skills.
Proven ability to work in a matrixed environment and across diverse teams and functions.
Fluent in Spanish and English.
Portuguese is a plus.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.