Purpose & Overall Relevance for the Organization: 

At adidas, we collaborate with leading athletes, teams, events, and cultural icons to shape the future of sport and culture around the world. At the heart of these efforts is our Sports & Culture Marketing (Brand Partnerships & Sports Marketing) team, which drives a powerful global portfolio to elevate our brand. 

 

As we expand our Brand Partnerships and Sports Marketing in Southeast Asia — particularly in Thailand — we are looking for a dynamic and strategic Sports & Culture Marketing professional to lead and execute bold, culturally resonant initiatives. 

 

This role will be responsible for executing Global, Emerging Markets (EM), and Southeast Asia (SEA) Sponsorships (SpoMA) and Entertainment & Influencer Marketing (EIM) strategies in Thailand, with a focus on maximizing brand impact, amplifying key brand moments, and increasing Share of Search through impactful partner activations. 

 

Key Responsibilities:  

Partner Acquisition & Engagement 

Support the identification, acquisition, and retention of top-tier and next-generation brand partners aligned with adidas’ strategic vision. 

Assist in negotiating, maintaining, and renewing partner contracts in line with Global Sports Marketing Policy and allocated budgets. 

Enable industry-leading partner activations that drive brand and product visibility. 

Act as the key liaison between partners and internal teams including Brand Activation, PR, Omni-Channel, and Sales. 

Deliver excellent service and nurture strong relationships with partners and key industry stakeholders. 

 

Activation & Performance Management 

Plan, manage, and execute partner activation calendars in alignment with regional strategies and key brand milestones. 

Oversee the Thailand partner seeding program — manage product ordering, prioritization, seeding lists, and reporting. 

Drive campaign amplification through partner networks by facilitating publishing briefs and tracking performance/ROI. 

Monitor and optimize entitlements to maximize partnership value. 

Ensure cohesive consumer-facing activations through close collaboration with CtC, Brand Activation/Digital, PR, and Omni-Channel teams. 

Plan, manage and execute the adidas Running Bangkok club, driving community growth, runners acquisition and engagement initiatives in alignment with Global adidas Running strategies. 

 

Reporting & Budget Management 

Maintain up-to-date partner profiles, including contracts, social media metrics, and activation plans. 

Monitor and manage the partner portfolio budget, supporting mid-term planning for operational efficiency. 

Manage seasonal product orders and ensure timely and accurate product delivery to partners. 

Ensure all partner-related reporting is delivered on time and in full (OTIF). 

 

Key Relationships: 

Country Management team 

Country Brand team 

SEA Brand team 

External agencies 

 

Knowledge, Skills and Abilities: 

Strong understanding of the sports, entertainment, and influencer marketing landscape in Thailand.  

Proven ability to manage multiple stakeholders and deliver high-impact activations. 

Excellent organizational, communication, and relationship management skills. 

Data-driven mindset with an eye for detail and performance optimization. 

Passion for culture, sports, and the adidas brand. 

English: Fluent written/ spoken 

 

Requisite Education and Experience / Minimum Qualifications: 

Degree in Marketing/Advertising or related course 

Business background will be an advantage 

Min 5 years’ experience with a mix of brand, consumer and trade marketing 

Ideally experience and exposure in Sports 

Media planning, digital marketing and budget tracking experience a plus 

Local market knowledge