**Position Overview:** Implements a marketing/sales strategy for one or more of the organization's products/services to meet established sales or market share targets; conducts market research; monitors and analyzes product performance, market trends, consumer behavior etc.; monitors sales volume, revenues and costs against forecasts; oversees product development and design. Individual contributor that is fully proficient in applying established standards; knowledge base acquired from several years of experience in particular area; works independently; may coach other professionals. **Location: based in Shanghai, need to travel to Hong Kong and Taiwan** **Function Related Activities/Key Responsibilities:** + Lead the development of annual MM Brands growth strategies and business plans in in order to deliver overall brands vision, business objectives & financial targets. + Build a stronger NETWORKING organization to deliver high quality plans. + Partners with GC&M teams, other OUs and external stakeholders (e.g. customers, bottlers, suppliers) to develop fit for purpose consumer experiences, innovations and programs in the most effective and efficient way + With a true global enterprise mindset, identify best practices from other OUs and translate marketing collateral as per local needs. + Lead or implement and localize potential global charter + Provides creative leads and IMX teams with leadership, clear direction/prioritization, effective resource allocation to achieve the business goals. Ensure consistent brand voice across marketing platforms + Ensure outstanding in market execution of plans across OU, in partnership with Front-Line & C&CL **Education Requirements:** + Degree qualified. Preferable Business/Commerce with Marketing Major + General marketing and sales experience working on big and/or global brands + Proven track record of leading complex projects with multiple stakeholders + Relevant experience in consumer marketing, experience to include consumer opportunity identification, innovation and communication development + Attributes: Consumer empathy, strategic visioning, strong interpersonal skills, ability to establish trust and build partnership across teams and geographies, innovative, problem solving, open minded and curious. + Fluent verbal and written English and Chinese **Skills:** Leadership; Media Planning; Creative Process; Marketing; Analytical Thinking; Consumer Segmentation; Competitive Assessments; Digital Media Strategy; Quantitative Research; SWOT Analysis; Nielsen Data; Group Problem Solving; Brand Positioning; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.