The Manager of Audience Insights, a digitally and technologically adept professional, will play a pivotal role in the success of the media network by providing actionable insights that shape programming strategies, optimize platform publishing, and deliver crucial audience and project analysis. This position is critical in transforming how the network generates in-depth insights to drive KPI growth and guide stakeholders on user engagement with content and consumption trends.

The role demands an individual proficient in defining and conveying high-level reporting, backed by a strong understanding of digital media measurement. Responsibilities include prioritizing tasks across project and content pitches, setting projections and goals aligned with KPIs, measuring media performance, and optimizing audience targeting. The Manager will utilize proprietary and syndicated analytic tools to deliver insights that support campaign development, content selection, media effectiveness assessments, and audience targeting.

Collaboration with cross-functional teams and the broader Red Bull Insights and Analytics community will be essential for delivering impactful insights and reports. These efforts will contribute to effective content optimization, campaign success, and the achievement of Red Bull’s key performance indicators.