**Company description** CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment. CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader. **Overview** The Analytics Manager - Media plays a crucial role in providing insight and critical thinking. The primary responsibility of the Manager is to provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives. Requires strategic and tactical skills, emphasizing numbers, curiosity, problem solving, and media understanding. The candidate must have a proven track record in data-rich analyses and be a team player. A ‘roll up the sleeves’ approach is mandatory and a ‘get it done’ attitude is a must. Specific responsibilities include coordination between the research, analytics, and media teams to ensure high quality analytical projects are effectively delivered. Successful candidates will be multi-dimensional ‘rising stars’ who can employ complex problem-solving skills and are able to communicate these succinctly to a broad client and media stakeholder audience. **Responsibilities** + Work with Director and VP to develop and implement analytical plans to improve thefficiencyss of communications programs. + Perform hands-on analysis in support of results, including development of conclusions and implications. + Supervise and mentor Analysts. + Guide Analyst to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns. + Develop and maintain media analytics and/or SQL-based reporting system. + Understand dashboards and apply MTA (Multi-Touch Attribution) findings, statistical testing to media planning. + Partner with external analytical stakeholders daily to plan, execute, and analyze projects. + Support agency new-business process as advised. **Qualifications** + 3-5 years of experience in performing analytics in marketing sciences or media analytics capacity at a media agency, market research, consulting, or pharmaceutical firm. + Working knowledge of analytical databases and media analytics a must. Knowledge of measurement technologies: + Query experience preferred (e.g. SQL, Python, etc.) + Ad serving platforms (e.g. DART), Website analytics software (e.g. Adobe Site Catalyst, Google Analytics), + Data visualization skills desirable (e.g. Tableau, Omniscope). + Quantitative educational background (preferred advanced degree in Statistics, Social Sciences, Economics, Quantitative Marketing). + Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendations. + Experience analyzing large data sets. + Strong presentation skills. + Proven ability to communicate complex, technical concepts to broad based stakeholder audience. **Additional information** Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . Compensation Range: $87,210 - $137,195 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/02/2025. All your information will be kept confidential according to EEO guidelines. \#LI-JL2