Responsible for contributing to the strategy and leads the development and execution of Del Taco’s CRM, loyalty, and promotional initiatives. This role owns the end-to-end customer lifecycle approach, focusing on acquisition, engagement, retention, and frequency growth through effective use of CRM platforms, the mobile app, and loyalty tools. Also aligns marketing technology efforts with broader business goals, oversee campaign performance, manage budgets, and drive innovation in guest engagement across all digital touchpoints.

KEY DUTIES/RESPONSIBILITIES:

•Develops and owns the execution of the overall CRM, Offer and loyalty strategy, ensuring alignment with business objectives and brand priorities.

•Oversees end-to-end campaign planning, segmentation, and execution across push, email, SMS, and in-app messaging.

•Leads the annual CRM, email, push, SMS and loyalty calendar in collaboration with internal and external stakeholders.

•Manages CRM platforms (e.g., Cheetah, Sparkfly) to maximize customer engagement and campaign ROI.

•Optimizes customer segmentation models to deliver personalized experiences throughout the customer lifecycle.

•Owns loyalty performance metrics and drives strategies to increase acquisition, retention, and visit frequency.

•Partners with analytics and BI teams to deliver impactful reporting, ROI analysis, and actionable insights.

•Manages vendor relationships and budgets, ensuring optimal use of software tools and service partners.

•Collaborates cross-functionally with Marketing, IT, Operations, and Finance to execute CRM initiatives and identify new opportunities.

•Champions innovation in guest engagement by testing new platforms, features, and pilot programs.

•Presents campaign performance and strategic recommendations to senior leadership.

•Performs other related duties, tasks and responsibilities as required, assigned and directed.

QUALIFICATIONS:

Education: Bachelor’s degree in Marketing, Business, Data Analytics, or related field required. MBA or relevant certifications preferred.

Experience: Minimum 4 years of progressive experience in CRM, loyalty, marketing strategy, or digital engagement.

Prior experience leading CRM/loyalty programs at a restaurant, retail, or consumer brand preferred.

Experience managing budgets, agencies, or vendors.

Skills/Knowledge/Abilities:

•Expertise in CRM platforms (e.g., Salesforce, Cheetah, Braze) and loyalty tools (e.g., Sparkfly, OLO).

•Strategic thinking and mentoring capabilities.

•Advanced data analytics skills; proficiency in Power BI, Excel, and segmentation techniques.

•Proven ability to develop, manage, and optimize cross-channel campaigns.

•Solid understanding of customer behavior, lifecycle marketing, and promotional mechanics.

•Excellent project management, communication, and presentation skills.

•Comfortable working with and presenting to executive leadership.

•Demonstrated ability to drive innovation and measurable business impact.

•Proficient knowledge of computers, Microsoft office applications, and other solutions (Word, Powerpoint, Zoom, Skype, etc.).

•Demonstrates integrity and ethical behavior.

*POSITION IS LOCATED AT THE DEL TACO HEADQUARTERS IN LAKE FOREST, CA*

The range for this position is $87,800 - $123,000 and is based on an employee located at our corporate headquarters. If the candidate is hired in a different city to work remote, we will apply a geographic pay differential based on the cost of labor in the market in which the employee resides.