Job Description

This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

We are seeking a dynamic Branded Licensing Manager to lead the development and execution of licensing strategies that elevate our brand presence in culture while driving measurable revenue growth. This role will identify and secure licensing opportunities across fashion, lifestyle, entertainment, and consumer products that align with our brand values and strengthen our cultural relevance.

The ideal candidate is equal parts strategist and dealmaker—someone who understands how to position a brand in today’s cultural landscape, can negotiate impactful licensing agreements, and knows how to translate partnerships into long-term business success.

Key Responsibilities:

Develop and execute a comprehensive licensing strategy that increases brand awareness and generates new revenue streams.

Identify, evaluate, and secure licensing partnerships across various categories including but not limited to apparel, accessories, lifestyle products, videogames, entertainment, and collaborations.

Build relationships with licensees, ensuring alignment with brand vision, tone, and standards.

Manage contract negotiations, royalty structures, and performance metrics to maximize profitability.

Collaborate cross-functionally with marketing, merchandise, product, legal, and finance teams to activate and manage licensing programs.

Monitor market trends, cultural movements, and competitor activity to identify new opportunities for brand growth.

Track licensing performance, report on revenue impact, and recommend optimizations.

Ensure brand integrity and continued elevation across all licensed products and experiences.

People Leader:

Responsible for leading a team that manages royalties, merchandising, brand protection and contracts

Develop team members to enhance skillset

Qualifications:

Bachelor’s degree required

Minimum of 7-10 years of experience in licensing, merchandising, project management

Proven performance with licensing is a must

Proven experience in managing large-scale partnership agreements preferred

Strong understanding of both licensing, gaming, diecast and apparel preferred

Prior leadership experience, effective communicator, and strong project management skills

Ability to work in a fast-paced, dynamic environment with multiple internal and external stakeholders

Experience in cross-cultural communication and a strong understanding of global market nuances

Excellent analytical skills, with the ability to interpret data and make data-driven decisions.

This position requires the ability to legally operate a motor vehicle on a regular basis. A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

#LI-MO1



About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.



Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.



Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources.



Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.



Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.