JOB TITLE
Leisure & Entertainment Brand Manager | MAF Entertainment | Leisure & Entertainment

ROLE SUMMARY
The Brand Manager is responsible for supporting the Director of Leisure & Entertainment in the development and execution of brand strategies, ensuring the alignment of all branding initiatives across Majid Al Futtaim Leisure & Entertainment brands. This role involves brand performance monitoring, marketing coordination, and the implementation of best practices to enhance customer experience and brand equity.

ROLE PROFILE

Assist in the development and execution of brand strategies to drive awareness, engagement, and revenue growth.Support the implementation of global best practices in operational brand management, ensuring efficient and scalable procedures across all venues.Conduct benchmarking and performance reviews to identify operational trends, guest expectations, and opportunities to improve brand execution.Collaborate with internal departments (Operations, F&B, HR, Facilities) and external partners to ensure alignment with brand standards and company objectives across all operational areas.Work closely with the operations team to ensure in-store branding and customer experience are aligned with brand guidelines.Assist in the execution of new product launches and in-store activations.Monitor customer feedback and implement necessary actions to enhance brand perception.Monitor competitor activities and industry trends to identify potential opportunities and risks.

REQUIREMENTS

Bachelor's degree in Marketing, Business Administration, or a related field.5+ years of experience in brand management, marketing, or a related field within leisure, entertainment, hospitality, or retail industries.Familiarity with marketing analytics tools, digital marketing platforms, and branding software.Creativity, strategic thinking, attention to detail, and data-driven decision-making.Strong communication, organizational, and project management skills.

WHAT WE OFFER

At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!Work in a friendly environment, where everyone shares positive vibes and excited about our future.Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.