Humana’s Marketing organization is seeking a Lead Product Manager who specializes in Next Best Action (NBA) Decision Engine to join the team working anywhere in the US. Humana is on a mission to deliver simple, personalized, and empathetic health experiences. As the Lead Product Manager for the Next Best Action (NBA) Decision Engine on the MarTech Capabilities team, you will shape the future of marketing through the responsible application of AI, machine learning, and automation.
This role will focus on NBA as a capability, not just a platform—embedding decisioning logic and personalization rules into key use cases and channels across the member lifecycle utilizing Adobe and custom-built platforms. You will partner across IT, analytics, marketing, legal, and compliance to ensure innovation is both effective and ethical. You’ll also collaborate with the Enterprise AI team to evolve governance frameworks and establish reusable components that accelerate AI adoption across marketing teams.
Key Role Functions
Define Strategy & Vision
Own and evolve the NBA product vision and roadmap in alignment with enterprise growth, retention, and engagement goals
Translate strategy into actionable product capabilities, collaborating closely with engineering, data science, and operations teams
Design Reusable Capabilities
Design NBA as a reusable capability embedded in priority journeys—defining logic templates, triggers, eligibility rules, and prioritization models that can scale across lines of business
Collaborate with marketing, clinical, and service design teams to define personalization rules, campaign logic, and success metrics
Execute & Deliver
Lead cross-functional squads through agile product development, prioritizing backlog based on business impact and member needs
Ensure NBA capabilities align with enterprise data governance, privacy, and ethical AI standards
Test, Learn & Optimize
Establish test-and-learn frameworks to evaluate NBA effectiveness and evolve logic based on member behavior and campaign performance
Define and manage product KPIs, monitor performance, and iterate to maximize relevance and ROI of NBA activations
Evangelize & Influence
Influence and educate senior stakeholders across lines of business to advocate for NBA adoption and integration
Serve as a thought leader and internal evangelist for AI-powered decisioning, omnichannel orchestration, and personalization-at-scale
Use your skills to make an impact
Required Qualifications
Bachelor’s degree
5+ years of experience in product management, marketing technology, or digital transformation
Proven success with AI- or data-driven products, especially in personalization, recommendation engines, or decisioning platforms
Experience managing horizontal, reusable capabilities used across multiple teams or journeys—especially logic engines, rulesets, or templates
Strong technical fluency with MarTech stacks, CDPs, NBA engines, and orchestration tools
Experience leading cross-functional teams and collaborating with data science, engineering, and compliance stakeholders
Deep understanding of customer journey orchestration, lifecycle marketing, and real-time personalization
Preferred Qualifications
Experience with NBA or personalization platforms such as PEGA, Salesforce Interaction Studio, Adobe Journey Optimizer, or similar
Familiarity with healthcare regulations (e.g., HIPAA) and responsible data usage practices.
Experience working in highly regulated industries or with enterprise AI governance frameworks
Master’s degree
Additional Information
This role is a 100% remote role anywhere in the US and will primarily operate on Eastern Standard Time business hours.
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 08-15-2025About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.