To drive Mass Retail GTM, DTH, APB Drive 5G/4G Handset Net Adds Drive 5G/4G Handset Upgrade Drive extraction on Rural Acceleration Program Drive ARPU upgrade program of Voice to Data Bundle Upgrade Drive Data Pack adoption among Data breachers Win against competition Drive  Competitive Market Share Stock / Flow / J PIPO Drive consumer insights and research for actionable on the ground Engaging, partnering and collaborating cross-functional for delivering business goals