Create visibility to drive TOMA and preference for the brand Track effectiveness of customer engagement (TOMA, preference,youth etc.) and retail effectiveness programmes Generate leads from landline and broadband customers through BTL.Also minimize acquisition cost per lead through lucid and attractive communication Design and execute innovative communication plans to induce interest in various product categories Create and deploy POS and allied items at the most cost effective rates Engage with third party vendors for speed to market which is very critical in today’s hyper competitive scenario