Job Title: Salesforce Marketing Cloud (SFMC) Developer

Location: Pune,Noida,Bangalore,Chennai,Hyd,TVM,Chennai,Kochi

Experience Range: 5 to 8 years overall, with minimum 2+ years in Salesforce Marketing Cloud development

Job Description

We are seeking a highly skilled and motivated Salesforce Marketing Cloud Developer to design, build, and optimize data-driven customer engagement solutions. You will collaborate with marketing teams, architects, and stakeholders to deliver scalable, personalized, multi-channel campaigns using various SFMC modules and tools.

Key Responsibilities:

Collaborate with marketing and architecture teams to gather requirements and deliver tailored SFMC solutions.

Design and develop multi-channel campaigns using:

Journey Builder

Automation Studio

Email Studio

Cloud Pages

Mobile Studio

Develop AMPscript, SSJS, and HTML/CSS for personalized emails and landing pages.

Create and manage Data Extensions, SQL queries, and segmentation logic.

Integrate SFMC with Salesforce Sales/Service Cloud and third-party systems using REST/SOAP APIs.

Troubleshoot issues across journeys, automations, and data flows.

Manage change and deployment to production environments.

Ensure compliance with GDPR, CAN-SPAM, and internal data policies.

Maintain documentation for custom development, configurations, and integration processes.

Participate in QA, code reviews, and enforce best development practices.

Work independently, manage time efficiently, and communicate effectively across technical and non-technical teams.

Must-Have Skills:

Salesforce Marketing Cloud – hands-on with:

Email Studio

Web Studio

Mobile Studio

Strong coding proficiency in:

AMPscript

Server-Side JavaScript (SSJS)

SQL

HTML/CSS

Integration using SFMC APIs (REST/SOAP)

Experience with at least 2 end-to-end SFMC implementations

Familiarity with version control tools (e.g., Git)

Strong understanding of marketing automation, customer journeys, and data modeling

Good-to-Have Skills:

Exposure to:

Einstein features (AI-based personalization)

MobilePush

Real-time personalization tools

Experience with Agile methodologies

Understanding of cross-cloud integrations and multi-BU data management

Certifications:

Mandatory:

Salesforce Marketing Cloud Email Specialist

Salesforce Marketing Cloud Developer

Preferred:

Other Salesforce Certifications (e.g., Admin, Consultant)