Develop strategies and execute campaigns to generate and nurture leads, ultimately driving sales growth and increasing revenue for Merchant Services.

 

As a Sales and Lead Generation Campaign Manager on the Merchant Services (MS) Go to Market (GTM) team, you will play a critical role in building the MS sales pipeline and expanding the company's customer base to achieve MS growth objectives.  You will collaborate with Payments and Commercial Bank (CB) marketing and sales teams, and utilizing various marketing and sales channels and tactics to identify and engage potential customers.

 

 

Job responsibilities

Develop and implement comprehensive lead generation strategies aligned with Merchant Services sales and marketing goalsIdentify target markets and client segments to focus lead generation effortsUtilize various channels, including digital marketing, social media, email campaigns, and events, to generate high-quality leadsImplement lead scoring and qualification processes to prioritize leads for the sales team.Work closely with the marketing team to create compelling content and campaigns that attract potential customersCollaborate with the sales team to ensure seamless lead handoff and follow-upAnalyze lead generation metrics and performance data to assess the effectiveness of strategies and campaigns, provide insights and recommendations for continuous improvementUse data-driven insights to optimize lead generation efforts and improve conversion ratesLeverage CRM systems and lead generation tools to track, manage, and analyze leadsStay updated on industry trends and emerging technologies to enhance lead generation capabilitiesPrepare and present regular reports on lead generation activities, performance, and outcomes to senior management

 

Required Qualifications, Skills and Capabilities

5 years+ experience, in lead generation, sales, or marketing, with a track record of successStrong knowledge of the financial services industry, products and services, merchant services / payments background Excellent communication skills with individuals at all levels, internally and externallyAbility to build relationships with clients and internal partners and influence others to achieve desired outcomesUses sound judgment to offer comprehensive and customized solutions that best meet strategic objectives; able to identify and recommend appropriate alternatives when traditional solutions do not applyProficiency in CRM software and lead generation toolsKnowledge of digital marketing techniques and tools, familiarity with marketing automation platformsAnalytical mindset with the ability to interpret data and make informed decisions.Creative thinker with the ability to develop innovative lead generation strategiesHighly proficient in MS Office tools including Outlook, Excel, Word, and PowerPoint

 

Preferred Qualifications, Skills and Capabilities

Bachelor's degree in Marketing, Business Administration, or equivalent experience