Requisition ID: 230227

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

 

Large-scale enterprise-wide project to accelerate personalization capabilities across our stack (targeted propensity-driven lists, marketing journey and sales conversion funnels). This role will be sitting within the Engineering function of the Pega CDH MarTech Application team helping identify business needs and translating them into revenue-driving decisioning implementations within Pega CDH.

 

In this role you will: 

 

Architect and oversee the implementation of scalable, real-time decisioning and arbitration frameworks using Pega CDH. Lead the design of journeys, NBA strategies, engagement policies, and AI-driven treatments across digital and assisted channels. Collaborate with analytics, marketing and data science, to align decisioning logic with GTM strategies and campaign objectives. Govern the use of adaptive models, predictive analytics, and customer segmentation to drive personalization at scale. Ensure compliance with regulatory and ethical AI standards in all decisioning logic. Serve as the primary liaison between business stakeholders and technical delivery teams for all things related to decisioning. Drive continuous improvement through performance tuning, A/B testing, and model optimization. Maintains system protocols by writing and updating procedures. You will be directing day-to-day activities in a manner consistent with our risk culture and the relevant risk appetite statement and limits and communicate it throughout the team You will create an environment in which your team pursues effective and efficient operations of their respective areas while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to risk and compliance

 

 

Do you have the skills that will enable you to succeed in this role? 
 

8+ years of experience in marketing/GTM journey and arbitration decisioning systems, with at least 5 years in a lead role extensively using Pega CDH. Deep expertise in Journey Designer, Next-Best-Action Designer, Engagement Policies, Adaptive Models, and Prediction Studio. Bachelor's degree in a technical field such as computer science, computer engineering or related field required. Proven experience in designing and deploying real-time decisioning solutions in a B2C financial services environment. Strong understanding of customer lifecycle marketing, campaign orchestration, and omnichannel personalization. Experience working with cross-functional teams including marketing, data science, compliance, and IT. Pega certifications such as CPDC (Certified Pega Decisioning Consultant) or LSA are highly preferred. Familiarity with data privacy regulations (e.g., PIPEDA, GDPR) and ethical AI practices. Experience with Adobe’s MarTech offering including AJO, Adobe RT-CDP, and Salesforce Marketing Cloud (nice to have)

 

What's in it for you? 
 

Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employee to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.  Accessibility and Workplace Accommodations - We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate, remove, and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.    Upskilling through online courses, cross-functional development opportunities, and tuition assistance.    Competitive Rewards program including bonus, flexible vacation, personal, sick days, and benefits will start on day one.  Community Engagement - no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs such as hackathons, contests, cooking with friends, Humans of Digital and much more! 

 

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.