Come and join our growing team! We’re looking for a collaborative, innovative, and consumer-focused retail brand marketer who can help us lead strategy and direction for how product and brand storytelling show up in retail across the globe, in all of our retail concepts.
WHO ARE WE LOOKING FOR?
We’re looking for retail brand marketing leader who can help us develop and drive retail brand marketing strategies at a Global level across Direct and Wholesale partners. We desire a strategic, detail-driven, creative, collaborative, people-first teammate who will build unbelievable seasonal product innovations campaigns and experiences to drive demand and impact across the marketplace. They will constantly be looking for opportunities to evolve and improve the way we speak to our consumers in store, all in an effort to connect with consumers, fuel their love of sport, the brand and drive sales. This person will understand that the consumer journey often starts outside of the store, in the palm of the consumer’s hand, and ideally has experience working in the digital world to drive traffic to stores. This person will constantly be pushing the boundaries of how digital experiences can help enhance the in-store experience.
The ideal candidate loves working in a fast-paced, ever-evolving, positive and collaborative team environment. They're a self-starter who thrives on working through ambiguity and has a passion for the brand.
What you work onYou will work closely with the Brand Marketing, Visual Merchandising, and Nike Direct and Marketplace business teams to create storytelling direction & guidelines for key seasonal initiatives. You will be responsible for understanding both the art and science of marketing; obsessing the business, consumer insights, and the creative ways we engage consumers with products, services, and experiences in store. As the Retail Brand Marketing Lead, you will manage the relationship with brand marketing, bringing your retail marketing expertise into the larger brand marketing strategies. You will partner closely with Digital and Social Marketing teams to assist in building the holistic seasonal brand plan and ensuring the right content is briefed to power the O2O consumer journey. You will work closely with Brand Creative and Retail Creative teams to build the vision for how the Seasonal Retail Campaigns come to life in-store. You will partner with Geo Brand and Retail Brand counterparts to ensure Global Retail Brand strategies serve their needs and to guide geo adoption, translations, and execution of the plan.
Who you will work withYou will report directly to the Retail Brand Director. You will be part of a team that collaborates daily with Global Brand Marketing, Retail Marketing Experience, Visual Merchandising, Retail Operations, and Geo teams- all with the goal to tell amazing brand stories, increase brand awareness, engagement and sales in the marketplace.
What you bringBachelor's degree or higher in Business, Marketing, Merchandising, or related field. Will accept any suitable combination of education, experience and training5+ years of retail brand experience (building and implementing strategies)5+ years of executing retail brand strategies in marketLarge Fleet, vertical retail, and store opening experienceA strong understanding of the Brand Defining storytelling, consumer shopping behaviors, retail journeys, and retail trendsA passion for product and storytellingDedication to detailsExperiene presenting to large teams and executive leadershipA track record of implementing a test and learning offenseA passion for business and data, and how those inform plansThe ability to fail forwardExceptional written, verbal, visual communication, and presentation skillsSelf-motivated with excellent organizational skills Pro-active problem solver, with the ability to assess an issue and develop action steps for resolutionAn impeccable ability for balancing creativity with business needs, inspired by the "now and next" and keeping the consumer at the center of the workAble to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goalCan-do demeanor with the shown ability to adapt to changes in business needs or directionA passion for the Athlete*, Sport* and Culture along with a sense of humor and a collaborative approach to the workAbility to travel 20%We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.