Key Account Manager Route to Market (On-Trade)
Diageo
**Job Description :**
**Language Requirements:** Proficiency in English and German
**Location :** Home office based in German part of Switzerland
**About us**
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating!
**About the role**
+ Management and ownership of your customer accounts in the On Trade channel, including WHS and Specialists. Run full day-to-day business.
+ Establish and foster relationships at customer level with decision-makers.
+ Develop and implement winning joint customer business plans that are grounded in value creation and drive mutual, sustainable growth.
+ Lead customer negotiations covering trade terms, promotional plans, and marketing investments.
+ Increase sales by identifying distribution opportunities, white spots, optimize promotional plans and activations together with support functions.
+ Comprehensive analysis of the relevant customer and category data. Elaborate and implement tailormade and data driven customer strategy recommendations.
+ Support development of customer-specific marketing concepts and track via measures of success.
+ Implement new product launches and campaigns
+ Facilitate category management projects
+ Collaboration with the field organization and important internal teams such as revenue growth management, customer activation, finance, logistics and customer experience teams
**About You**
+ Leadership: meaningful experience in key account management for the On-trade channel within FMCG or related industries. A diverse set of backgrounds is encouraged.
+ Negotiation Skills: history of securing mutually beneficial agreements successfully.
+ Collaboration: cross-functional experience is beneficial; teamwork is vital.
+ Strategic Planning: confirmed ability to develop and implement plans that drive growth.
+ Financial Competence: excellent analytical skills, assertiveness, interpersonal skills, self-starter.
+ Communication & Relationships: excellent interpersonal skills for building internal and external relationships.
+ Adaptability & Innovation: Ability to thrive in fast-paced environments with an entrepreneurial mentality and strategical ownership who enjoys teamwork but also working independently.
**Our offer**
+ A fantastic company culture that puts employees and their development first
+ A competitive salary with bonus and many benefits
+ A great parental leave policy
+ …and of course, THE best colleagues!
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don’t let anything stop you from applying!
**Worker Type :**
Regular
**Primary Location:**
Lausanne
**Additional Locations :**
**Job Posting Start Date :**
2025-06-11
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
**DRINKiQ**
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)
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