**Job Description :** **Context/Scope:** The eCommerce channel has witnessed exponential growth in sales and relevance, particularly accelerating during the pandemic. It now plays a relevant role in engaging and retaining customers, shoppers, and consumers across emerging shopping missions and channels. This Key Account Manager role, specializing in eCommerce sales development for Diageo brands with a B2C scope, becomes pivotal. Responsible for market share, sell-out, execution score, and PnL across different platforms and clients, this position demands a consistent record in eCommerce retail. The focus lies on delivering outstanding digital execution, demonstrating shopping experience and innovation to drive growth in an ever-evolving digital world. Purpose of Role As a B2C Key Account Manager specializing in Retail Media and Digital Strategies, your purpose is to cultivate and improve key client relationships within the consumer business environment. Your primary focus will be on optimizing the performance of assigned accounts by devising innovative ways that align with various functional areas to achieve comercial and marketing objectives. Additionally, your role strives to sustain and capitalize on the growth and development opportunities presented by the evolving eCommerce channel, ensuring Diageo brands maintain a competitive edge in the market. **Accountabilities** + Key Account Management: Cultivate and maintain robust relationships with key clients, understanding their business needs and challenges to provide effective solutions and generate consistent revenue. + Retail Media Expertise: Demonstrate profound knowledge of Retail Media practices and trends. Design and complete effective advertising campaigns within digital retail environments, improving product visibility and conversion rates. + Digital Business Development: Identify growth opportunities in the digital world by exploring new platforms and technologies to expand brand presence and improve customer engagement. + CRM Strategies: Use CRM tools to analyze data and derive actionable insights that drive customer dedication, retention, and happiness. Tailor marketing and sales strategies to optimize customer engagement throughout their journey. + Full Funnel Strategies: Develop comprehensive marketing strategies that cover the entire sales funnel, from awareness to conversion and dedication. Collaborate closely with marketing, sales, operations, and digital teams to ensure cohesive and effective execution. + Ensure effective management of budgets, stock, distribution, and digital strategies. + Lead negotiations for annual agreements, crafting long-term strategies and Joint Business Plans (JBPs) to meet both Diageo and customer goals. + Monitor performance, competition, and data analytics to optimize sales targets, investment budgets, and digital platform management for market share growth. **Qualifications and Experience Required** + Degree or equivalent experience, educated in Industrial Engineering, Economics, Business Administration, Marketing or related + 1 - 2 years of eCommerce retail or FMCG experience + Shown expertise on account management or digital platforms growth: Sales / Market Share + Spanish and English knowledge. + 2 to demonstrate ability + This role requires a dynamic and proactive individual who is up-to-date with the latest trends and developments in the world of digital retail and marketing strategies. A customer-centric approach and a solution-oriented attitude are crucial for success in this position. **Flexible Working Statement:** Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to handle your wellbeing and balance your priorities from day one. **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We accept diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel encouraged? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. **Worker Type :** Regular **Primary Location:** Bogota - IMC **Additional Locations :** **Job Posting Start Date :** 2025-06-09 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)