Design Commercial & Trade Marketing Strategies and Implementation Plan to grow top line in Off-TradeManage P&L: Drive sell-in (volume, net sales, contribution margin) and manage A&D and A&P budgetsDevelop and implement commercial plans in accordance to brand and channel strategies with respective accounts to achieve both quantitative (volume, profitability & market shares) and qualitative KPIs (visibility, activation & consumer engagement)Design and execute Portfolio PVA strategy by sub-segment and identification of key accountsDefine Targets of PVA & sales generated for the channel managed and build VA & TPTI (Visibility, Activation, Tactical Promotions and Trade Incentives) & Calendar & target sales per activity for Key OutletsEstablish outlet contracting strategy and framework to drive continuous improvement of commercial terms & conditionsActively drive new business growth across the channel: Prestige+ Whisky & Cognac and Ultra-Premium - Whisky & Gin

Elevate Category Captaincy to drive Collaborative Partnerships with Strategic Key AccountsImprove Ways of Working and build strong relationships with customers, understanding their needs, addressing any concerns or issues, while aligning their efforts with the company’s overall commercial objectivesBuild PRS as the preferred partner in key strategic accounts through active stakeholders’ engagement and building joint business plansDrive maximum business impact and improve ROI through strategic negotiation and use of strong data analyticsReview existing route-to-market strategy to optimize and re-boost our business and profitability in MOFT & ECM

Be the Internal expert of the channel enabling planning & analysis activitiesConsolidate market intelligence on key competitors’ activities, consumer consumption trends in outlets, outlet opening/closing and trade newsReporting: Providing regular reports to senior management on channel sales performance, partner activities, and market trendsKey point of liaison internally for marketing on the roll-out of brand activities: identify outlets targets for nationwide consumer promotions, key branding activities, etc.Actively contribute to improvement of ways of working and simplification of PRS internal SOP linked to management of the channelActive contributor to the S&OP exercise through providing necessary information to the Head of Sales and Sales Manager in charge of wholesalers to finetune the sales forecastsActively plan and manage A&D in close collaboration with financeManage A&P budget attributed to the channel and evaluate the effectiveness of activities to provide recommendations on future improvements of ROI

Job Posting End Date:

Target Hire Date:

2025-08-09

Target End Date: