For National Accounts : 

Rollout of ABPs: 

To accomplish Secondary Sales Target in Key Accounts. 

Coordinate with the accounts at the local level to ensure visibility as per ANI guidelines and ensure TOT adherence at the city level 

To support and implement planned promotions/activations at the store level 

Implement the plannograms agreed upon with help of merchandisers 

Ensure maintenance of Sales processes : 

To manage the Key Account distributors (SDR / BIR / Forecasting / Stock management / Sales  

reporting / Claims / Infrastructure/ training and development of staff) 

Ensure optimum STR for ANI products and ensure high fill rates with the accounts 

Maintain credit index as per TOT with the account 

Update & provide feedback on the account operations to the regional account manager as well as  

the account manager handling the account 

Be the Best Sales force : 

To develop excellent relations with the Key Accounts at all levels 

To keep a check and provide feedback on current and new practices followed by competition 

To analyze the market situation in order to aid in accurate Sales Forecasting 

Ensure effective working of the merchandisers to help them deliver the maximum output 

Manage the merchandising operations: 

Regularly analyze the data collected by the merchandisers and implement the action points 

Regularly update the beat plans as per business requirement to get maximum output from the merchandiser team 

Keep a control on the quality of merchandisers in the region 

Work with all the merchandisers in the region at least once per quarter  

Be the touch point for the merchandising agency in the region 

For local accounts and geography: 

Be the most important link of ANI 

Assist the Account Manager in formulating the annual business plan for local accounts 

Provide a rolling sales forecast for the accounts handled to the RAM and the concerned ASM 

Be an integral part of TOT negotiations & help in roll out of the same 

Plan and implement activities and promotions for the local accounts in consultation with the RAM 

Track and maintain cost to sales for all spends on local accounts within agreed limit 

Deliver a perfect punch in terms of NPI, price changes, pack changes 

Distributor Management 

Educate and train the distributors on ANI systems & processes 

Ensure optimal stocking levels and high billing efficiency for all distributors 

Ensure distributor compliance to agreed service levels & credit terms 

Review distributor financial health (pipeline and outstanding)   

Ensure that the claims of the distributor are settled by ANI within specified time limits 

People management and development 

Facilitate hiring & induction of ISR’s to ensure alignment to “ANI ways of working” 

Enhance ISR effectiveness through training & coaching  

Management of ISR working (PJP, Itinerary, expenses etc.) 

Periodic review of ISR performance and feedback