Overview Location Overview Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków and Warsaw is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference. Job Overview The role is to deliver media planning and buying campaigns within Pep structure KCC. Responsibilities Accountable for managing multiple digital campaigns at once from initial customer (assigned country); Be responsible for planning, buying, optimizing, implementation, and reporting and presentation of post campaign performance; Assisting in the creation of an integrated digital plan. Showing a keen understanding of the impact digital has on offline channels and vice versa; Have experience in being and/or working as an Ad Ops specialist; Ensure knowledge of key changes in 1st party audiences requirements and how these can be tracked within PepsiCo DSP; Be responsible for implementation of real-time optimization tools including Datorama and AI tech to drive media performance if campaigns; Support Team Leader and Senior Media Planner/Buyers by providing high standard reporting including help to prepare, design and implement business which will demonstrate the value & productivity delivered by the team; Accountable for providing expert knowledge on social, search and programmatic buying evolutions, data, consumer facing platform changes, and analytics; Upholding PepsiCo Brand Safety and Brand Fraud standards and identifying issues, should they arise; Being aware of and impart knowledge of behavioural and human insights whilst making recommendations to improve on insights to leverage for future campaigns; Be informed on the top line brands business objectives they are working to in particular market units. Develop commercial acumen; Be informed on industry trends and innovative success stories. Qualifications 1-3 years of Programmatic and/or Social campaign planning&buying experience across all digital platforms; Experience in executing brand campaigns and identifying and delivering KPIs; Agility - Ready to react to key stakeholder last minute requests and adjustments; Solid understanding of tracking and attribution. Experience on DCM is a plus; Analytical mindset – ability to understand data and interpret into actionable strategies; Ability to distill campaign insights for their campaigns and present results to the wider team and senior stakeholders; Proven, consistent and excellent attention to detail; History of excellent project management skills; Collaborative and honest; Technically savvy; The ‘Internal Reporting Procedure’ for making reports of violations of the law and taking follow-up action in terms of the Law on Whistleblower Protection of June 14, 2024 is available at www.pepsicopoland.com under the Contact/Career tab