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Meaningful Work From Day One

Aligned with Brown-Forman long-term brand building and profit growth strategies, this position helps to optimize the route to new and existing consumers in the On-Trade. It will indirectly connect with consumers by optimizing the customer approach in the On-Trade business.

This position’s scope is to positively influence consumer purchase behavior by supporting the Senior Trade Marketing Manager to drive physical and mental availability of our American Whiskey brands in mainstream to (super) premium segments of the On-Trade channel.

This is an hybrid role (4 days a week in the office with Fridays at home)

What You Can Expect

Supports the annual set-up of optimal consumer & customer targets for the overseen On-Trade segments of the Senior Trade Marketing Manager in collaboration with Brand Management, Sales On-Trade team (National Field Force Manager, Regional Field Force Managers and Sales Representatives) and other Marketing functions.

Supports the ideation, development, planning, execution and evaluation of supervised On-Trade activities/ promotions:

Leads & briefs external agencies on smaller projects and promotions.

Coordinates with On-Trade Regional Field Force Managers, Brand Advocacy Managers & Brand Management and other relevant stakeholders.

Regularly provides reports on promotion efficiency and progress to plan status.

Supports the annual set-up of related A&P budgets for the supervised brands. Aligns with Finance on correct accounting and independently tracks the budget for the managed activities. 

Responsible for the sourcing, development, administration and further inclusion in internal and external processes of POS material for supervised brands and activities in the On-Trade together with the Purchasing Department.

Supports the On-Trade related maintenance of Sales Reps supportive tool POS-Shop incl. inventory management of supervised POS material and coordination between internal and external partners.

Collaborates with the Market Category Consumer Insights (MCCI) Team Germany, Sales On-Trade team (Reg. Field Force Managers & Sales Reps) to gain more On-Trade facts and consequently insights (e.g. via in-market tests, studies etc.).

Participation in regional Field Force & selected brand and Key Account meetings.

What You Bring to the Table

Education: College/University (Bachelors or Equivalent).

Experience: Bachelor’s Degree or trained HORECA manager.

FMCG experience.

First experience with Off-/ On-Trade channel, Trade Marketing or Brand Marketing preferred.

Fluent German and English in writing and speaking.

Strategic and conceptual skills.

Dedicated to pursuit of excellence.

What Makes You Unique

Major in Marketing or Sales.

Knowledge of On-Trade channel & customers.

Sales Experience.

Event or Fair Management Experience.

IT literate.

Ability to prioritize and meet deadlines.

Passionate about (American) Whiskey.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P5

Number of Openings Available:

1