Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™"
Our Values
One Team, One DreamWe work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.
Own ItWe take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.
Never Stop LearningWe cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.
Spark SolutionsWe’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.
Embrace Our DifferencesWe are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.
The RoleYou’ll join Tinder’s DACH Marketing team during an exciting phase of creative reinvention and cultural experimentation. This role is social-first and Gen Z-focused, with a clear mission: to shape how Tinder shows up in culture through content, creators, and bold ideas. You’ll contribute across organic and paid channels, support campaign execution, and help bring our brand voice to life in real-time moments. Expect fast-paced collaboration, international context, and lots of ownership from day one.Please note that this role is a 6-month fixed-term contract
Where you’ll work:This is a hybrid role and requires in-office collaboration three days per week. This position is located in Berlin.In this role, you will:Plan and execute social-first campaigns across organic and paid channels, from TikTok to Instagram to whatever’s nextDrive creative development, working closely with internal stakeholders, influencers, and external agenciesCollaborate with global teams to localize Tinder’s voice for the DACH Gen Z communityOwn project management from ideation to reporting, timelines, asset coordination, creative briefingsMonitor performance and optimize content based on KPIs and insightsTrack and share competitor Analysis on regular basisIdentify emerging trends, platforms, creators, and moments,  and turn them into Tinder opportunitiesBe the primary point of contact for our Social Agency when it comes to Always on and community management alignment Contribute to cultural insights and user research, fueling relevance and resonanceReport directly to the Sr Director Marketing DACH and collaborate across Product, PR, Business Development, and CreativeYou’ll need:To speak native-level German and fluent English, effortlessly, across channelsA deep understanding of German youth culture, trends, and what really moves Gen ZProven marketing experience, ideally in a brand or agency where social is the heartbeatExperience working with creators or influencers, from scouting to briefing to performance trackingFamiliarity with paid social campaign structures and boosting mechanicsAn instinct for what’s next: you live and breathe trends, memes, and momentsConfidence using tools like GSuite, Asana, and Excel to stay organized and move fastThe ability to juggle projects, deadlines, and details like a proA sharp creative mind with the discipline to deliverReal passion for culture, tech, and inclusive narratives that matterAvailability to jump in ASAP,  and commit for 6 months of hands-on impactNice to have: A personal presence or fluency on TikTok, Instagram Reels, or emerging platformsExperience localizing a global brand for a DACH audienceBasic editing or design skills (e.g. Canva, CapCut, Adobe Express, Figma)Previous experience in Gen Z–focused industries (e.g. fashion, music, lifestyle, tech, entertainment)Comfort with performance data & turning insights into actionUnderstanding of social-safe legal & brand safety frameworks (especially in Germany)Experience working in or with cross-functional, international teamsAn opinionated POV on what’s working (and what’s tired) in brand marketing for Gen ZCommitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here:
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.
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