Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Who is CAT Digital? What do we do?  

Big machines require big thinking. Are you looking for your next big challenge? 

Cat® Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over one million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better world. 

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us. 

 
Job Opportunity: 

We are seeking talented individuals to join our team to help us grow our presence, organization, culture, which will drive our digital product development efforts. As a member of our team, you will have the opportunity to work with cutting-edge technologies and collaborate with top professionals working on very high impact and visibility products. Don't miss this chance to join a newly forming presence and support digital innovation for a global leader in heavy machinery! 

 
What will you do?  

 As a Marketing Technology & Data Specialist, you are responsible to provide web content management consultation and governance support to ensure the implementation of enterprise web governance, brand, legal, information security and document retention standards within the content delivered for cat.com. The overall goal is to maintain a well-organized, user-friendly web presence that contains relevant regional content that meets the needs of the user audience and meets the goals of the content owners. You will also:  

Work with business unit partners to develop and maintain content for cat.com in Europe Africa and Middle East region across multiple language and locale sites 

Implement best usage of taxonomy, content management techniques, and governance standards. 

Work directly Construction Industries teams in region on content updates, content optimization, and article support 

Collaborate with digital marketing teams to define web strategies and new web capabilities to meet the needs of the content owners/creators and user audiences. This may require some consultation with the content owner regarding the business needs and developing a solution that meets marketing needs  

Maintain knowledge of functional technology of the authoring system or tools as they change with upgrades and new releases. Educate content authors on these new capabilities and ensure compliance with enterprise web governance. 

What you have: 

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. 

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. 

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. 

Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs. 

Education preferably in Marketing or Communications; or equivalent work experience 

Web content experience (content management, content development, taxonomy) preferably with Adobe Experience Manager (AEM) 

Experience consulting/ providing integrated marketing solutions for the enterprise  

Must be willing to travel up to 10% of working time 

Top Candidates will also have:  

Adobe Experience Manager and Google Analytics  

Experience implementing web governance standards. 

Experience with WCAG AA 2.1 accessibility standards and best practices 

SEO and Marketing Campaign experience 

What we offer: 

From day one, you’re set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance, and the growth opportunities you expect with a Fortune 100 company. You power our success, and we are committed to empowering yours. After all, when your work can impact the entire world, it’s important to do work that matters. 

Additional Information:  

A valid Swiss work permit or Swiss or EU-25/EFTA citizenship is required for this position.  

There is no relocation and no Visa sponsorship   

We value authenticity and encourage candidates to submit original, personally crafted responses throughout our hiring process. Use of AI-generated content may disadvantage your application. 

Posting Dates:

Caterpillar is an Equal Opportunity Employer.  Qualified applicants of any age are encouraged to apply

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