Santa Fé, Mexico
5 days ago
Jr Manager, Shopper Insights

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and recommendations. Also, you will have the responsibility to ensure shopping is integrated into marketing plans and programs as well as supporting the cross-category shopper insights agenda.

How you will contribute

You will:

Be responsible for developing consumer selling stories using the consumer segmentation framework as its data foundationProvide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth oriented insights at a retail levelCurate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand Identify and leverage growth opportunity in retail environment for the area of geographic responsibilityGenerate behavior changing insight and identify effective levers of engagementContinuously optimize business through data, tracking, learningDrives action oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

Experience in using retailer / customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industryHigh proficiency in base business tools (Excel/PowerPoint), with expertise in data modelling with data visualization tools (experience with Tableau is a must)In-depth knowledge in analyzing and creating visualizations of large amounts of dataExperience in presenting to retailer teams, and in negotiation planning/joint business planningStrong knowledge and usage of market segmentation modelsProven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organizationAble to partner well with marketing, sales and external agencies

More about this role

More than 8 - 10 years of work experience

• Experience working with research methodologies (qualitative and quantitative) and capability to articulate the outputs with the business priorities
• Knowledge of shopper and commercial testing methodologies
• Be able to meet the needs of categories and brands translating it into a robust study brief that bring the right answers
• Curiosity and proactive attitude to guide the performance of the categories, analyzing, understanding and presenting results
• Analytical knowledge to interpret information from multiple sources (Nielsen, Kantar, economic sources, etc.).
• Willingness to work independently in a remote team delivering insights towards sales, category management and RGM 
• Good communication and storytelling to business teams, ability to convey complex messages simply and succinctly, including implications for the business
• Strong leadership skills with the ability to partner and communicate with stakeholders at all levels in the organization 
Degree in careers such as Engineering, Economics, Business Administration or related fields
• Experience in consumer goods companies (desirable)
• Knowledge of retail, pricing, market, consumer and shopper  data ingestion, transformation and analysis 
• Excellent communication skills and interpersonal relations
• Advanced English required.
• Experience in consumer goods companies (desirable)
• Negotiation Skills, capable of persuasion and influence
 

No Relocation support available

Business Unit Summary

Mondelez México has been in the country since 1927 and currently employs 6,000 wonderful people. Our diverse portfolio includes iconic and mouth-watering global brands such as Trident, Oreo, Philadelphia, and local jewels like Clorets and Bubbaloo. We are leaders in the making of cream cheese, powdered beverages and confections—in fact, we make seven out of every 10 chewing gums consumed by Mexicans. Our growth is supported by our cutting-edge manufacturing facilities, such as our Puebla Plant and Nuevo León HUB, which are the largest gums, candies and biscuits factories in the world in terms of volume. You can buy are products in 900,000 places in Mexico. We are also home to one of the 11 technology centers Mondelez International has worldwide, a specialized gum and candy facility that places us at the forefront of innovation and development in the country and drives our purpose to lead the future of snacking. We are pioneers in the country in work-life balance practices such as extended maternity leave, open spaces, remote work and flexible working hours.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Shopper Insights

Insights
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