**Packs EMEA** (Eastpak, JanSport and Kipling) is looking for an exceptional **Intern, Loyalty & Customer Data** to join our **Digital Marketing & Loyalty** team based in **Antwerp, Belgium** . **Key Internship Info** + **Start date:** October 1st, 2025 + **Length of contract:** 6-month internship, non-renewable + **Reimbursement:** €1.055,95 gross/month. An additional €250,00 gross/month for candidates relocating from outside Belgium is provided as relocation support + **Post-Internship Outlook:** while this internship is not designed to transition into a permanent or temporary role, opportunities may arise along the way, depending on business needs and individual performance **.** **Let’s talk about the role!** We’re seeking a motivated and detail-oriented Loyalty & Customer Data Intern to join our team. In this role, you’ll play a key part in managing and optimizing customer data through BlueConic, our Customer Data Platform (CDP). Your contributions will help power personalized marketing initiatives, refine customer segmentation strategies, and support data-driven decision-making across all Packs brands. **How You Will Make a Difference** You will support the team in the following areas: + **Manage and optimize** the BlueConic platform on a daily basis, including tasks such as data ingestion, profile unification, and audience segmentation. + **Support the CRM & Loyalty Manager** in designing, building, and maintaining customer journeys and lifecycle marketing campaigns. + **Collaborate cross-functionally** with marketing, e-commerce, and analytics teams to ensure data consistency, accuracy, and alignment across platforms. + **Analyze customer behavior and campaign performance** to uncover actionable insights, identify trends, and support continuous improvement. + **Document workflows and processes** , contributing to the development and refinement of best practices for effective CDP usage. + **Participate in cross-functional meetings** , providing data-driven insights and recommendations to support strategic initiatives. **Collaboration** You’ll work closely with both internal and external stakeholders to ensure customer data is effectively leveraged across the business: + **Internal Teams:** Collaborate with the **CRM & Loyalty Manager** (your direct supervisor), as well as teams across **digital marketing, CX, brand, and tech** to support targeted campaigns, personalized experiences, and data accuracy. + **External Partner:** Engage with **BlueConic** for platform training and technical support **What You’ll Learn** This internship is designed to provide you with hands-on experience and practical knowledge in key areas of digital marketing and customer data management: + **Master a Leading Customer Data Platform (CDP):** Get hands-on experience with **BlueConic** , learning how to manage customer profiles, unify data from multiple sources, and build dynamic audience segments. Discover how CDPs enable personalized marketing and support omnichannel strategies. + **Explore Digital Marketing & Loyalty Strategy:** Gain insight into how brands like **Kipling** build and nurture customer relationships. Learn how lifecycle marketing, retention campaigns, and loyalty programs are designed, executed, and optimized. + **Develop Data-Driven Thinking:** Strengthen your analytical skills by interpreting customer behavior and campaign performance. Learn how to turn data into actionable insights that inform marketing and e-commerce strategies. + **Collaborate Across Teams:** Work closely with digital marketing, customer experience (CX), brand, and central analytics teams. Understand how different departments align around customer data to drive business goals and deliver seamless customer experiences. + **Gain Proficiency in Industry Tools** **:** BlueConic (Customer Data Platform), Shopify (E-commerce platform), Google Analytics (Web analytics), Google Ads (Search and display advertising), Meta Ads (Social media advertising). **Skills for Success** We’re looking for someone who is: + **Fluent in English** , with strong verbal and written communication skills. + **Passionate about customer data, digital marketing, and CRM technologies** , with a desire to learn and grow in these areas. + **Detail-oriented and analytical** , with a proactive mindset and a knack for problem-solving. + **A strong communicator and team player** , able to collaborate effectively across departments. + **Proficient in Excel** , with bonus points for experience in **SQL** or **data visualization tools** (e.g., Looker, Tableau, Power BI). + **Familiar with marketing or data platforms** such as CDPs, email marketing tools, or analytics dashboards—experience is a plus, but not required. **What’s in it For You** We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. + A supportive feedback-based culture where respect and integrity guide us in what we do + An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together + Be part of an iconic lifestyle brand in a multi brand, multi countries organization + On site gym offering health and well-being initiatives + A discount card with 50% on all VF brands **This post is not eligible for relocation support.** **About VF** VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com **Free to Be, Inclusion & Diversity** As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. If you like what you have read and want to join our team then we would like to hear from you! Apply, visit vfc.com , Eastpak.com or follow us on our LinkedIn (https://www.linkedin.com/company/eastpak-corp/?originalSubdomain=it) and Instagram (https://www.instagram.com/eastpak/?hl=en) pages, see you there! R-20250711-0025 VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.