Position Statement:

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Hilton’s EMEA Regional Marketing and eCommerce Team is responsible for driving increased market share and revenue through focused Destination Marketing, hotel-level eCommerce Consulting, and a series of speciality functions. 

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In this role, the Marketing & eCommerce Interim Manager will be responsible for successfully onboarding new hotels that enter our portfolio of brands across Europe, Middle East, and Africa by connecting on-property teams and management companies to Hilton’s Marketing and eCommerce programmes, tools and resources as well as supporting the commercial ramp-up of the property, throughout their onboarding journey. The Marketing & eCommerce Manager will be responsible for implementing effective communication strategies with hotels, owners, management companies and key internal opening functions to ensure overall marketing success of bringing new properties to the Hilton family. 

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Position Summary:

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The Marketing and eCommerce Interim Manager will be part of a dynamic Marketing and eCommerce team, supporting new and converting hotels in Europe, Middle East, and Africa to grow revenue and achieve target market share as quickly as possible. You will closely collaborate with internal centres of excellence to drive the commercial performance and hotel brand positioning, identify paid and owned media opportunities, and combine these with insights into local market trends, product, and audience segmentation to deliver a creative, focused marketing plan that establishes awareness or drives demand into each hotel under your remit.  

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What will I be doing? 

\n\nWorking collaboratively with functional specialists in Destination Marketing, Digital, Content, Commercial, Operational, PR, Brand Marketing and Brand Opening teams to deliver successful hotel openings and conversions and ensure smooth implementation of the Marketing and e-commerce strategy and system integration.\nLeading on-property teams through the critical onboarding milestones, supporting completing these tasks for a successful opening. \nOwning introduction of Hilton’s performance Marketing and eCommerce programmes and securing programme buy-in from key hotel stakeholders. \nPreparing for and holding Onboarding consultation calls and in-person meetings with hotel teams as required prior to and post-opening. \nLeading orientation for on-property commercial team members – including General Managers, Commercial Directors, Sales Managers and Marketing Managers – through Onboarding calls or meetings, empowering them with marketing and eCommerce knowledge and skills to help them drive their hotel’s commercial performance. \nLeading digital launch campaign intake and strategy brief processes for media planning to support key hotel openings aligned with their marketing budgets, commercial objectives, and targets.\nManaging all hotel opening processes, communications and reporting through internal technology platforms like Salesforce and PowerBI.\nIdentifying needs and liaising with the MECG Hotel Support team for building onboarding job aids to empower hotel teams. \nPreparing Marketing & eCommerce opening support summary reports for key openings and sharing those with key regional commercial and operational stakeholders.\nFollowing up with the hotels on the post-opening period and providing support on openings related to Marketing and eCommerce inquiries. \nRegularly reviewing and improving existing processes for new opening hotels with the aim to improve the quality of support and efficiency and take advantage of automation and optimisation opportunities.\n\n

 

What are we looking for? 

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The success in this role will demonstrate itself through the following attributes and skills: 

\n\nSolid understanding of commercial and digital strategies and channels\nSenior stakeholder management\nExcellent problem-solving skills and judgement capability\nAbility to think critically and analytically\nStrong communication and presentation skills\nStrong project management experience\nProficient in MS Office Suite, especially Microsoft Excel \nSolid knowledge of the Hospitality industry\nMinimum Education: BA/BS/Bachelor's Degree or equivalent or experience in lieu thereof\n\n

 Preferred Qualifications

\n\nPrevious Managerial experience within the field\nExperience working with hotel teams\n\n\nEducation: BA/BS/Bachelor's Degree or equivalent or experience in lieu thereof\nManagement Experience (type): People Manager/Project Manager\n\n

What will it be like to work for Hilton?

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Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!