**What you'll bring to the team** **Location:** London **Division:** Creative **Contract Type:** Fixed term (Maternity Cover) Are you ready to design the future of fun? We’re on the lookout for a visionary **Interactive Experience Creative Lead** to join our global Creative team during a key maternity cover period. This is a rare opportunity to shape world-class, **story-driven attractions** - blending **storytelling, technology and play** in truly unexpected ways. You'll lead the creative charge on large-scale, **interactive and immersive experiences** , with a focus on LEGOLAND® and other major IPs across our global family of brands. **What You’ll Do** + **Lead the Creative Vision** : Drive the concepting, development, and delivery of interactive guest experiences across our theme parks, gateway attractions, and new products. + **Design with Purpose** : Craft guest-centred, intuitive, and imaginative physical-digital experiences that push boundaries in immersive design. + **Prototype & Playtest** : Bring concepts to life with digital and physical prototypes—then playtest, refine, and repeat. + **Collaborate at Scale** : Work hand-in-hand with Creative Technology, Digital & Data, Product teams, and world-class external partners. + **Gamify & Innovate** : Pioneer playful, layered narrative systems and gamified experiences in location-based environments. + **Communicate Creatively** : Own UX flows, experience maps, interaction models and storytelling treatments to share your vision clearly across the business. + **Oversee Excellence** : Guide external vendors and partners to deliver high-quality output that meets our creative and brand standards. **Who You’ll Work With** You’ll collaborate closely with: + The **SVP, Global Brand** and **Creative Strategy Director** to ensure brand alignment. + Our **Product Delivery Team** and **Regional MDs** to deliver experiences that are as operationally viable as they are magical. + A global cast of creatives: ECDs, designers, producers, strategists, and more. **Qualifications & Experience** **What You Bring** + Proven experience as a **Lead** or **Creative Director** or in a similar leadership role within a **creative agency, entertainment company, or immersive attractions industry** . + Significant experience in **interactive experience design** and **gamification** – from conception to development and realisation. + Demonstrated success in leading large-scale, multidisciplinary creative projects from concept through execution. + Deep understanding of **branding, storytelling** , and **immersive design** principles. + Strong knowledge of the **theme park** and **entertainment** industry, including emerging trends, technologies, and guest experience standards. + Exceptional leadership skills with a proven ability to inspire, mentor, and grow creative teams. + Excellent communication and presentation abilities, with experience engaging senior stakeholders and external partners. + A strong portfolio showcasing innovative creative work and measurable business impact. **Leadership Behaviours We Value** + **Soulfully Curious** – You ask great questions, learn fast, and think big. + **Results Focused** – You drive projects to impact and never lose sight of the guest. + **Extraordinary Teammate** – You lift others, share generously, and collaborate instinctively. + **Develops People** – You coach, mentor, and help your team grow. **Why Join Us?** You’ll play a pivotal role in delivering **flagship global attractions** that are loved by millions. You’ll work in a creative, collaborative, and genuinely playful environment - where no two days are ever the same, and where your ideas can truly come to life. Ready to build the next generation of interactive magic? **Apply now and bring your imagination to life.** **Benefits** **Pay Range** Competitive Submit a Referral (https://careers-uk-merlinentertainments.icims.com/jobs/9116/interactive-experience-creative-lead/job?mode=apply&apply=yes&in\_iframe=1&hashed=-1834381883) At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters! Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry. **Location (Country-County-City)** _UK-Greater London-London_ **Job Locations** _UK-Greater London-London_ **ID** _2025-9116_ **Employment Type** _Full-Time_ **Offer/Contract Type** _Fixed End Date/Seasonal_ **Location Name** _Arbor Building - London_