As Headway's Integrated Marketing Manager, Patients, you'll play an integral role in scaling our patient marketing efforts. Reporting directly into the Senior Manager, Integrated Marketing, you'll be our first integrated marketer responsible for our patient marketing efforts, helping to define and build strategies for us to reach people seeking mental health care. You'll be a data-driven B2C marketer who infuses the voice of the customer into creative marketing programs to grow our patient network. The ideal candidate has experience developing & leading acquisition strategies, orchestrating a multi-channel plan, and testing new growth levers that drive direct-response goals. 

You will:

Build and manage full-funnel marketing programs that resonate with people seeking mental health care Own patient acquisition growth targets and identify new channels, campaigns, and levers to reach those goals Partner closely with growth, product marketing, content, product, and analytics teams to connect marketing programs to business outcomes Be the voice of patient acquisition in internal planning and cross-functional working groups  Build relationships with internal and external stakeholders & partners that help us accelerate our growth

You’d be a great fit if:

You have 6-10 years of experience building and scaling multi-channel integrated marketing programs, ideally at a DTC company You have experience owning a growth outcome with CAC and payback period guardrails You've built marketing programs that include content marketing, email/lifecycle, search marketing, and partner marketing You are highly detailed and process-oriented, and can adeptly manage diverse stakeholders, steps, and deadlines You have high critical thinking skills and a strong bias towards action – you can take ideas from a range of sources without stalling forward progress You have experience marketing to healthcare or mental health audiences (preferred) Compensation and Benefits: Salary information is based on a single salary target per role: The starting salary for the Integrated Marketing Manager is $116,960 and increases to $172,000 based on industry tenure and experience Other compensation includes: discretionary bonuses and/or commission Benefits offered include: Equity Compensation Medical, Dental, and Vision coverage HSA / FSA 401K Work-from-Home Stipend Therapy Reimbursement 16-week parental leave for eligible employees Carrot Fertility annual reimbursement and membership 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st Flexible PTO Employee Assistance Program (EAP) Training and professional development

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