Austin, TX
4 days ago
Integrated Marketing Manager - DoorDash for Business
About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketing leader, with experience sitting at the intersection of growth, brand and operations, to help drive integrated marketing strategy across acquisition and growth for B2B Marketing at DoorDash. 

About the Role

We’re looking for an experienced Integrated Marketing Manager to join our B2B Integrated Marketing team focusing on our DoorDash for Business line of business. Integrated Marketing at DoorDash is responsible for defining the integrated marketing strategy for the end-to-end for some of our key products within DoorDash for Business across key product surfaces. This role will focus on our efforts to drive awareness and education around operating seamlessly on DoorDash across a number of different initiatives. You’ll identify the right Enterprise customers to target and create easy-to-navigate customer journeys in partnership with growth marketing, CRM, content and product, as well as being tasked with identifying net-new strategies for growth outside of the existing integrated strategy. With close mentorship from the Senior Manager, DDfB Marketing and in collaboration with the DDfB Strategy & Ops and product management teams, you will surface audience insights that inform the roadmap and leverage those to build scaled go-to-market campaigns, as well as execute 0-1 experiments that all help increase brand awareness and demand gen for our products.

The ideal candidate will be comfortable operating at highly strategic and tactical levels, switching between them effortlessly. You will be deeply grounded in audience insights through partnership with research, and analytics, and by driving original research to define the needs of the consumer audience. You will have a track record of leveraging insights to build consensus with large cross-functional teams and of building trusted relationships with senior product leaders. You will thrive on analytics and set a learning agenda for all projects that raise the bar for impact against engagement and business goals. 

This role reports to the Senior Manager, Integrated Marketing, DoorDash for Business.

You’re excited about this opportunity because you will… Develop full-funnel ENT mrktg campaigns based on foundational messaging & positioning. Coordinate XFN execution across lifecycle, content, performance & sales. Drive organic MQLs organic demand gen strategies (SEO-driven content campaigns, Webinar co-marketing, website conversion optimization (in partnership with Content) In-Product Messaging: partnering with DoorDash for Business S&O + product leadsSDR Sequencing: owns templatized sequences / messaging Create vertical strategy / narratives + localized plays Cx Collateral + Content: ENT-specific external collateral across surfaces (website, paid media, customer success stories)  We’re excited about you because… BA required 6+ years of professional experience in Marketing or Product in a corporate or startup environment Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact, and proven ability to identify opportunities for experimentation grounded in business insight and hypothesis Fluency with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns after the fact Experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

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