**Your challenge:** You will take end-to-end responsibility for strategic communications activities, designing and implementing campaigns that tell Philips’ story to key audiences across the globe with a focus on informed public, stakeholder, investor and societal audiences. You will play a key role in driving forward the transformation of our External Relations team in close partnership with the newly-appointed Head of External Relations. **Your role:** + Building connections and trust with the broadest and most extensive media and social media ecosystem possible, including key global media contacts, influencers, paid media partners and emerging audiences. + Supporting the running of Philips’ busy newsroom, including media and influencer outreach and relationship-building. + Playing a leading role in developing and running integrated reputation campaigns using a range of digital tools and partnerships to tell captivating stories at the speed of news. + Creating, orchestrating and implementing reputation-focused campaigns that run over months, and developing and delivering fast-twitch content and story angles that play out over hours and days. + Driving ROI in everything you do, from securing top-tier media coverage, earned social media that draws attention and in the design of integrated, measurable corporate reputation campaigns. + Driving new ways of working across the communications value chain from audience definition and objective setting to content creation, activation, and project evaluation. **You're the right fit if:** + You're a team player who is eager to learn and embrace new channels, partnerships and content formats as we transform our communications ecosystem + You have at least 7 years of experience in communications and media relations, including exposure to digital campaigning experience + Your core skillset is in news generation, PR and media direct relationship management + You are a strong communicator able to develop and implement strategic communication plans that align with business goals, as well as leading their implementation, including hand-on work at a high level of quality + You speak native standard English and have a broad global perspective + Desirable: you understand regulated industries such as financial services, pharmaceuticals or healthcare. + Desirable: you understand local Dutch media landscape **About Philips** We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. * Learn more about our business. * Discover our rich and exciting history. * Learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here. \#LI-EU