Overview Be the Consumer champion by leading and shaping Insights agenda, contributing to accelerating the growth ambition for Thailand Foods business Responsibilities Drive Human Centricity agenda with Empathy mindset End To End Collaborate closely with Marketing Director and Brand Managers to strengthen Brand Growth Strategy, Media Audience Planning and Innovation Pipeline As the Consumer Champion in a fast-changing environment, lead with forward thinking to identify trends and need shifts, translating it to what it means for PepsiCo Lead Performance analysis, leveraging our GBS support team and building a strong partnership to identify and communicate growth acceleration opportunities to the Commercial team Devise and execute quanti and quali research projects in strong collaboration with agency partners, delivering actionable insights Utilize and deploy different type of insights tools for analysis, e.g. Nielsen retail audit, Kantar Panel, Kantar Equity, Social Listening, and Demand Spaces, among others This role will be based in Bangkok Qualifications Strong competence level in design, planning & execution of Insights agenda Advanced level collaboration skills - ability to work with senior teams Commercial savvy, build and challenge decision & recommend optimization Ability to synthesize and integrate information from multiple sources Strong presentation skills – comfortable presenting internally & externally to all levels Ability to listen & influence to gain broad alignment and deliver goal successfully At least 6-8 years of proven insights experiences, esp. within consumer goods industry Familiar with Retail, Panel and Equity metrics and analytics Strong understanding of Asian markets and consumers Bachelor degree in business, marketing or any other related field