**Quote from Hiring Manager** A critical leadership role driving growth across EAA markets by connecting deep consumer understanding with business performance. This position drives the global insights agenda and shapes the regional strategy for the B-F portfolio of iconic brands, leading a diverse team of insights professionals across key markets. **Meaningful Work From Day One** + Lead insights and performance strategy across EAA markets + Key member of both EAA Marketing Leadership and Global Insights & Performance + Leadership teams + Drive transformation and consistency of insights capabilities and approaches + Lead strategic insight initiatives that inform investment decisions **What You Can Expect** Strategic Leadership + Drive insights agenda for full brand portfolio across EAA markets + Shape strategic direction through consumer and market intelligence laddering up consumer, brand, and market nuances and needs + Identify new opportunities across consumers, markets, and emerging trends and opportunities across regions to inform business strategy Team & Capability Leadership + Lead and develop high-performing insights team across the key regions + Drive consistency in insights approaches while enabling local relevance + Create strong connections between regional and global teams Business Impact + Partner with Regional Marketing VP and Global Insights VP to shape and drive strategic growth initiatives + Drive consumer-led decision making at senior leadership level + Lead complex multi-market research driving major investment decisions + Optimize insights ROI across markets while ensuring global consistency **What You Bring to the Table** + 15+ years of progressive insights experience with significant international exposure + Leadership demonstrating a high EQ and cultural curiosity + Beverage alcohol industry experience + Experience working on Iconic brands + Proven track record of leading insights teams across multiple markets + Experience driving global transformation initiatives and capability building + Deep expertise in consumer insights & marketing effectiveness + Strong business acumen and ability to influence senior stakeholders + Experience working in matrix organizations across diverse cultures + Track record of driving business impact through insights **Who We Are** We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. **What We Offer** Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. \#ginmare Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Business Area: Global Marketing Function: Marketing City: Amsterdam State: Country: NLD Req ID: JR-00008581