**Job Description :** **Job Title:** Innovation Commercialization Manager **Reports:** Innovation Sales Manager **Level:** Associate **About the Company:** Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. Kenya Breweries Limited (KBL) is the engine of East African Breweries Limited (EABL) - the #1 FMCG business in Kenya. We have huge ambitions in KBL! We want to grow NSV to $1B (CAGR 8%), Operation profit at $378m (CAGR 10%) and Total Beverage Alcohol at 85% (+50%bps YoY) by the end of F’30. **About the Function:** Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can prosper. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential. **Role Responsibilities** **Key Deliverables:** + Develop and own the comprehensive innovation strategy for the innovation portfolio, ensuring alignment with the overall business objectives and consumer trends. + Lead the end-to-end commercialization and delivery of the innovation pipeline, using deep consumer, customer and market insights to drive value creation. + Achieve excellence in new product launches, partnering cross-functionally to implement best-in-class plans that deliver superior brand performance and customer/consumer impact. + Commercial performance management for innovation brands to achieve great performance and M&E against commercialization execution Key Performance Indicators. + Deliver Efficiency in resource management with the right Business governance and controls adherence. **Functional Capabilities** + Develop winning commercial and marketing strategies that outpace the competition and drive category growth. + Manage the performance of the innovation portfolio post-launch, making timely interventions to maximize business impact and deliver against Annual Operating Plans. + Expertly navigate the P&L to optimize value creation for the business, customers and consumers at the right price points. **Organizational Leadership** + Inspire and engage cross-functional teams to deliver breakthrough innovation and category expansion. + Demonstrate creative problem-solving skills to navigate ambiguity and ensure goals are achieved. + Build strong influencing capabilities to align and mobilize stakeholders at all levels **Experience / skills required** + Proven track record in successful innovation or sales project management and commercialization. + Exceptional influencing and stakeholder management skills across diverse internal and external partners. + Commercially astute with experience in P&L management and value chain dynamics. + Thrives in fast-paced, ambiguous environments, adeptly juggling multiple priorities. + Demonstrated ability to foster effective relationships and collaborate. + Growth mindset - eager to truly shape the future of the business through the innovation pipeline. **Flexible Working Statement:** Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one. **Rewards & Benefits Statement** We recognize and value performance, offering our people a highly competitive Rewards and Benefits package **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. **Worker Type :** Regular **Primary Location:** KBL **Additional Locations :** **Job Posting Start Date :** 2025-06-23 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)