Overview: Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship – a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections. We are seeking a dynamic, results-driven Industry Marketing Manager to lead the vertical marketing strategy for the Technology and Financial Services sectors. This role is responsible for deeply understanding these industries—including why Cvent wins, how our solutions address key use cases, and the needs of critical personas and buying centers. Leveraging this expertise, the Industry Marketing Manager will craft and evolve the messaging framework that empowers the entire Cvent organization to position us as the event technology partner of choice for technology and financial services organizations. The ideal candidate is a B2B marketing professional with a passion for vertical marketing, a strong understanding of the unique challenges and opportunities within these sectors, and a proven track record of translating industry insights into actionable messaging and enablement strategies that drive organizational alignment and market leadership. In This Role, You Will: Develop and execute strategic marketing plans to drive growth and pipeline for the Technology and Financial Services verticals, in partnership with demand generation, sales and client success Work with demand gen to build and optimize targeted, multi-channel campaign messaging (digital, content, events, ABM, and more) to drive demand and increase Cvent’s market share in these industries Collaborate cross-functionally with product marketing, demand generation, sales, and client success teams to ensure content and resources are aligned with customer insights, business objectives and industry trends Localize and adapt messaging, collateral, and assets to address the unique challenges and opportunities within the tech and financial services sectors Identify and build relationships with key industry partners, associations, and influencers to amplify Cvent’s presence and thought leadership Support and execute Cvent-hosted and third-party events, including webinars, conferences, and networking events, to drive engagement and lead generation Collaborate with demand generation to track and analyze campaign performance, pipeline contribution, and ROI; use insights to optimize future initiatives Stay current on industry trends, competitive landscape, and emerging technologies to inform strategy and maintain Cvent’s leadership position Here's What You Need: 6+ years of B2B marketing experience, with a focus on product or industry marketing; experience in technology and/or financial services preferred Demonstrated success in developing and executing integrated marketing campaigns that drive measurable results Strong understanding of the buyer journey and personas in the tech and financial services industries Experience with marketing automation, CRM, and analytics tools (Salesforce, Marketo, etc.) Excellent communication, project management, and cross-functional collaboration skills Creative thinker with strong analytical skills and attention to detail Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree or professional marketing qualifications a plus Why Cvent? Opportunity to shape the go-to-market strategy for two of Cvent’s highest-growth verticals Collaborative, innovative, and fast-paced environment Access to industry-leading technology and resources Competitive compensation and benefits package Physical Demands We are not able to offer sponsorship for this position