Gurugram 10 C, India
6 days ago
IN-Associate_ Adobe Analytics_Application Technology_Advisory_Gurgaon

Line of Service

Advisory

Industry/Sector

Not Applicable

Specialism

Operations

Management Level

Associate

Job Description & Summary

At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives.

As a business application consulting generalist at PwC, you will provide consulting services for a wide range of business applications. You will leverage a broad understanding of various software solutions to assist clients in optimising operational efficiency through analysis, implementation, training, and support.

*Why PWC

At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more about us.

At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations. "

Job Description & Summary: A career within Enterprise Architecture services, will provide you with the opportunity to bring our clients a competitive advantage through defining their technology objectives, assessing solution options, and devising architectural solutions that help them achieve both strategic goals and meet operational requirements. We help build software and design data platforms, manage large volumes of client data, develop compliance procedures for data management, and continually researching new technologies to drive innovation and sustainable change. 

 

Responsibilities: 

 

This position is a client-facing role, requiring deep business knowledge combined with a flare to tease out insights from digital/web analytics data to drive key business metrics.  

Consultants works with clients, internal sales/solution teams and technical consultants to understand their client's unique business requirements and help clients achieving their strategic goals.   

In addition, consultants help clients across all the phases of their digital analytics life cycle and support them effectively in getting value out of their Adobe Analytics implementation. Though not a technical position, having prior digital analytics experience & candidates with a value and business outcomes bent of mind would be preferable.   

    

Responsibilities:   

Consultant’s primary responsibility is to help deliver analytics for web properties and support strategic initiatives  

Gain an in-depth knowledge of a client's website, online business model, and online marketing strategy   

Gather, document and help form/guide client business requirements, key performance indicators and other functional requirements   

Support internal technical consultants, client's developers and third parties throughout the implementation process from a business perspective   

Support clients in their Analytics based reporting, dash-boarding and ad-hoc analysis requirements   

Use web analytics tools like Adobe Analytics, and other tools like Excel to derive insights out of omni-channel digital data based on client’s reporting.  

Help narrow down problem statements for the client through research of client website, client interviews and industry insights  

Help Prioritize issues, use cases and analysis based on impact and feasibility.  

Make recommendations based on analysis and industry driver to impact customer’s digital strategy  

Should be adept with Microsoft Office suite for creating and communicating the analyses/strategies to the client   

Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives   

Manage multiple client engagements simultaneously   

Manage customer expectations appropriately and keep projects on schedule and within scope   

Become an expert in the use of Adobe Analytics and the methods by which they can be used to effectively optimize online businesses   

Work to educate clients on the best practices in relation to their specific industry and key business requirements   

Keep accurate daily records of client billable time   

 

Mandatory skill sets: 

 

Must have:   

3-4 years of relevant experience working in web analytics workstreams (preferably on Adobe Analytics) with a strong business focus   

Solid understanding of online marketing, tools and related digital technologies   

Have sound logical reasoning and exploratory data analysis skills. Should be adept with Adobe analytics for advanced reporting, dash-boarding, advanced analysis to solve business problems   

A good understanding of other analysis tools like Excel and other MS office tools  

Solid understanding of general/digital business models, concepts and strategies specific to some/all of verticals like Retail, BFSI, Media, Automotive, High-Tech, Education & Healthcare   

Exceptional organizational, presentation, and communication skills- both verbal and written   

Must be self-motivated, responsive, professional and dedicated to customer success   

Possess an innovative, problem-solving, and solutions-oriented mindset   

Demonstrated ability to learn quickly, be a team player, and manage change effectively   

  

Technical Skills:  

Adobe Analytics Implementation:  

Expertise in configuring and implementing Adobe Analytics, including setting up report suites, managing users, and configuring various features.   

Tag Management Systems (TMS):  

Experience with TMS like Adobe Launch, Google Tag Manager, Tealium, or Ensighten to manage data collection and tracking effectively.   

Web Development:  

Proficiency in JavaScript, HTML, and JQuery, as these languages are often used for implementing tracking codes and customizing the Analytics experience.   

API Integration:  

Ability to integrate Adobe Analytics with other systems and platforms through APIs.   

Data Modeling:  

Understanding of data structures, how they impact reporting, and how to optimize them for efficient analysis.   

 

Preferred skill sets: 

 

None 

Years of experience required: 

 

3-6 yrs. 

Education qualification: 

 

B.E. / B.Tech / MCA/ M.E/ M.TECH/ MBA/ PGDM. All qualifications should be in regular full-time mode with no extension of course duration due to backlogs 

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required: Bachelor of Engineering, Master of Business Administration, Master of Engineering

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Adobe Analytics

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Reasoning, Application Software, Business Data Analytics, Business Management, Business Technology, Business Transformation, Communication, Documentation Development, Emotional Regulation, Empathy, Implementation Research, Implementation Support, Implementing Technology, Inclusion, Intellectual Curiosity, Optimism, Performance Assessment, Performance Management Software, Problem Solving, Product Management, Product Operations, Project Delivery {+ 11 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Available for Work Visa Sponsorship?

Government Clearance Required?

Job Posting End Date

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