**Job** **Description** **Title:** IMC& Social Manager **Responsibilities:** * Build and implement end to end IMC campaigns (618/D11; Gifting; Silver economy; Travel season…) covering insights digging, brand communication, consumer activation, content production, consumer journey design, etc. aiming to enhance brand awareness, establish brand desirability, drive consumer engagement and new members recruitment; * Planandexecuteholisticownedsocialcontentcalendaracrossdigital/socialchannel. Drive execution excellence to develop high quality and impactful contents across all key social channels to aggressively drive followers/engagement/new members recruitment; * Work closely with RBU/Sales/CRM to drive and elevate consumerexperienceto contribute on consumer scale and efficiency; * Stay sensitive to market opportunities. Capture latest digital & social initiatives across digital outsite & EC insite platforms, as well as competitor trends and intelligence, be able todrivemeaningfulinnovationinconsumeractivationbypartneringwithinternal& external partners incl. key accounts/ digital channels/KOLs/communities; * Work closely with drive timely implementation of campaign end to end landing, coordinate with internal & external partners to monitor performance andtakequick action for optimization. **You** **are** **a** **part** **of** Youwill reportto Philips IMC and Social leader, collaboratewith many otherteams including RBU,CRM, PR, Media, EC, Offline, Insights team etc. **To** **succeed** **in** **this** **role,** **you** **should** **have** **the** **following** **skills** **and** **experience** * Master or Bachelor's degree (Marketing, Business Administration, or related field preferred); * +8 years working experience in marketing incl. brand/digital/social marketing is a must; * Strong understanding of consumer marketing and social sense, solid experience in IMC & social marketing to connect brand marketing with business result; * Ability to manage disruptive situation; strong collaboration spirit with cross functions; strong ownership & people agility; creative and passionate; * Maturity to independently manage large projects and strong influence power; * Entrepreneurial spirit, result-driven and strong analytical justification for all decisions; * Strong English and Chinese communication skills, both written and verbal.