At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Hub Division Manager, IAEN,NEU

 

Are you ready to lead transformative marketing in one of the most dynamic sectors of our time? As Head of Marketing, you’ll be at the forefront of driving growth, innovation, and brand leadership across Northern Europe. This is your opportunity to make a real impact - working alongside a passionate leadership team and helping us elevate our presence in the energy industries.

As a key member of the Northern European Leadership Team, you are responsible for designing and executing a comprehensive marketing and communications strategy that elevates brand visibility, drives demand generation, and supports profitable growth. The role integrates market insights, commercial acumen, and innovative communication tactics to position the company as a leader in the energy and industrial sectors. By leading a high-performing, data-driven team, this position ensures alignment with both global and local business objectives and fosters an inclusive culture committed to customer-centric outcomes.

This role can be based at our office locations in one of the following countries: Norway, Sweden, Finland, Denmark, Ireland, or the UK.

Your Role & ResponsibilitiesDevelop and execute multi-year marketing and communications strategies aligned with global and local business goalsServe as a key member of the Hub Leadership Team, bringing market insights and customer focus to strategic decisionsAct as a trusted advisor and connector across Local Divisions, the Northern European Hub, and the Global Division - ensuring alignment and seamless communicationLead and inspire a diverse, capable regional team across multiple countries, promoting a culture of innovation and high standardsDeliver integrated 360° marketing campaigns across digital, PR, influencer, and performance channelsImplement demand generation programs that nurture prospects through the buyer journeyShape product and solution positioning to capture emerging opportunities in the energy sectorOversee brand and communications strategy to ensure consistent, compelling messagingYour Background & Experience

We are looking for someone with an experienced external focus who views Marketing as a key enabler for future Sales. The ideal candidate will have a deep understanding of market dynamics in our target industries and be comfortable representing the organization at external engagements:

10+ years of B2B marketing experience in the energy or industrial technology sectorsExperience in effectively managing integrated marketing strategies across several countriesDemonstrated commercial acumen with a data-driven, results-oriented mindsetExperience designing and leading effective teams, including direct management and strategic resource allocationDeep knowledge of demand generation, buyer journeys, and persona-based marketingSkilled in digital marketing tools, analytics platforms, and campaign performance trackingDemonstrated ability to manage brand and communications strategies across multiple channels and geographiesFluent in English; additional Nordic or European languages considered as advantage

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.