Customer Confidence at Ford is committed to envisioning and creating simple, thoughtful, enjoyable, and compelling product experiences that our customers need and love. We work in close partnership with product and engineering to deliver best-in-class experiences that meet the needs of people today, and in the future. 

The text presented in various languages across the vehicle screens and mobile applications plays a crucial role in these products, being one of the key enablers to sell in different countries around the globe. An in-vehicle and/or mobile app translator is responsible of coordinating the management of the text displayed on the vehicle's components and mobile applications which is translated into 30 + different languages and is also in charge of incorporating those texts and its translations into the internal translation system or assigned CAT tools.