Kforce has a client that is looking for an industry Product Marketing Manager II for their growing healthcare business. This position is hybrid to NYC or San Francisco office. Summary: This role will work cross-functionally across Partnership, Sales, and Marketing teams to craft B2B narratives and be responsible for developing high-performing pitch materials. This role will also conduct comprehensive market research for new target personas to inform messaging and GTM plans. Key Tasks: * Partner closely with Sales and Partnerships teams to develop best-in-class B2B messaging and sales enablement materials * Conduct market research on new target audiences to clearly define user personas and journeys, understand our competitive landscape, and develop product positioning and messaging to inform GTM strategies * Work autonomously and cross-functionally in a fast-paced, rapidly growing environment