Sometimes known as a "Head of Digital Marketing" in other businesses, our Head of Programming leads Programming distribution of Owned (redbull.com & Red Bull TV), Managed 3rd party (Youtube, Facebook,Tik Tok, Instagram, Snapchat, etc.) channels as well as Community Management and Shared (3rd party channels, Partnerships, Opinion Leader, Broadcast etc). Is responsible to build Audience Engagement – reach, frequency and length of interaction – across those platforms by making sure to have the right content at the right time at the right outlet. Builds consistent programming plans to increase awareness and relevance of the Brand and its content offering. Drives insights and programming best practices through the organization.