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Job Description

RESPONSIBILITIES

Enable patient self evaluation: deploy self evaluation form (e.g. symptom matcher) on Search engine (e.g. Baidu, Sogou), enabling patients to quickly evaluate their symptoms and trigger diagnostic testing online or offlineDiagnosis: explore opportunities for online diagnosis, or remote diagnosis through working with 3rd party diagnosis companyInternet Hospital: explore opportunities to diagnose and treat patients through internet hospital; or refer to offline COEs for diagnosis and treatment, or establish DTP infusion centers for offline treatmentVirtual Reps: to extend call coverage of RDM, raise disease awareness, treatment options and establish referral system to COEsUnderstand patient: market research on patient, understand patient typical symptoms, pain points & disease burden, develop patient portrait; identify “key symptoms” patients seek help with, “key words” they search, “website” they visit often.Generate content: develop videos, articles on patient story, to advocate disease burden and impact to quality of life. Content is critical to ensure audience can remember key symptoms.Online campaigns to target audience: communication with target audience (potential patients and caregivers, physicians and health authorities) on social media and relevant symposiumsRegular market research to track disease awareness evolvementCommercial Insurance: partner with commercial insurance companies in designing insurance scheme for our portfolioPAP: partner with corporate affairs and patient service team in designing PAP program, which is sustainable and competitivePRDL: collaborate with access excellence team on preparing local breakthrough strategy, scenarios comparison and business case developmentPolicy shaping: advocate “pay for innovation” in collaboration with AE and HEOR teams

Qualifications & Skills:

More than 15 years working experience in pharma industry, with more than10 years experience in marketing, MD or high potential ADExperience with internet hospital or E-commerce, Digital Marketing is a plusStrong cross-functional collaboration abilityStrategic thinking and planning – Has a broad perspective able to pull together the varying elements and emerging trends into coherent, strategic view.Strong learning agility and willing to embrace changes needed to adapt to new circumstances.Leadership skill – Provide vision and lead team towards achieving objectives.

LocationsShanghai, ChinaBeijing, China

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time