By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use . I further attest that all information I submit in my employment application is true to the best of my knowledge. **Job Description** **RESPONSIBILITIES** + Enable patient **self evaluation** : deploy self evaluation form (e.g. symptom matcher) on Search engine (e.g. Baidu, Sogou), enabling patients to quickly evaluate their symptoms and trigger diagnostic testing online or offline + **Diagnosis** : explore opportunities for online diagnosis, or remote diagnosis through working with 3rd party diagnosis company + **Internet Hospital:** explore opportunities to diagnose and treat patients through internet hospital; or refer to offline COEs for diagnosis and treatment, or establish DTP infusion centers for offline treatment + **Virtual Reps** : to extend call coverage of RDM, raise disease awareness, treatment options and establish referral system to COEs + **Understand patient** : market research on patient, understand patient typical symptoms, pain points & disease burden, develop patient portrait; identify “key symptoms” patients seek help with, “key words” they search, “website” they visit often. + **Generate content** : develop videos, articles on patient story, to advocate disease burden and impact to quality of life. Content is critical to ensure audience can remember key symptoms. + **Online campaigns** to target audience: communication with target audience (potential patients and caregivers, physicians and health authorities) on social media and relevant symposiums + Regular market research to track disease awareness evolvement + **Commercial Insurance** : partner with commercial insurance companies in designing insurance scheme for our portfolio + **PAP:** partner with corporate affairs and patient service team in designing PAP program, which is sustainable and competitive + **PRDL:** collaborate with access excellence team on preparing local breakthrough strategy, scenarios comparison and business case development + **Policy shaping** : advocate “pay for innovation” in collaboration with AE and HEOR teams Qualifications & Skills: + More than 15 years working experience in pharma industry, with more than10 years experience in marketing, MD or high potential AD + Experience with internet hospital or E-commerce, Digital Marketing is a plus + Strong cross-functional collaboration ability + Strategic thinking and planning – Has a broad perspective able to pull together the varying elements and emerging trends into coherent, strategic view. + Strong learning agility and willing to embrace changes needed to adapt to new circumstances. + Leadership skill – Provide vision and lead team towards achieving objectives. **Locations** Shanghai, ChinaBeijing, China **Worker Type** Employee **Worker Sub-Type** Regular **Time Type** Full time